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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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EquitiesIndex Brand Name Assessment:

Brand Name: EquitiesIndex
Domain Name:
Logo Design: Price Includes EquitiesIndex Logo
Name Length: Few characters in name; increased market value.
Commercial Brand Value: Unique word combination, adaptable, positive associations, global application.
Keywords/Tags: EquitiesIndex Unique Business Name, Profession & Industry Name, Accounting, EquitiesIndex Strong Developed Name, Profession & Industry Name, Banking & Finance, EquitiesIndex Business Name For Sale, Profession & Industry Name, Brokerage, EquitiesIndex Texturally Rich Company Name, Profession & Industry Name, Consultants, EquitiesIndex Strong Branding Potential, Profession & Industry Name, Legal & Law, EquitiesIndex Short and Memorable Company Name, Profession & Industry Name, Venture Capital, Brandings®,, Banking, Investing, Investors Business Daily, Money Market, Bankers Box, Bankers, Financial, Business, Financial Services
Expandability: Highly expandable to allow for expansion or industry changes.
Visual Design: Evocative and versatile.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

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