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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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DoneLoan Brand Name Rating & Assessment:

Brand Name: DoneLoan

Domain Name:

Logo Design: Price Includes DoneLoan Logo. The Brandings® Design Team will gladly redesign the Done Lone logo to better fit your needs, included in the price!

Length of Business Name: Excellent. Tight and focused. Done Lone is only eight (8) letters comprised of two simple to spell and simple to communicate words.

Market Value and Potential of Company Name: Clear, memorable, easily communicated, good market value.

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: DoneLoan High Authenticity, Home Loan, Car Loan, Personal Loan, Profession and Industry Name, Loans and Mortgages, DoneLoan Significant Global Application, Real Estate and Development Name, Loans and Mortgages, Brandings®, Pharmacy, Pills, Health Aids, Nutritional Supplements, Vitamins, Nutrition Anti Aging, Business, On-Line, Business, Biotechnology and Pharmaceuticals

Expandability: Exceptional global application. While this name is based around the word "loan" you're not going to be narrowed to any type of loan, you'll be open for Car, Home or any other type of loan.

Visual Design: Evocative and unique.

Domain Name Character Composition: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphabetic characters.

(Click here to learn more about all your brand package components.)


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