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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Brandings.com offers a wide range of company naming, domain name acquisition and other services to get your new venture started right. The price listed includes a premium domain name, logo design, preliminary name screening and initial business webpage.
Brandings.com offers additional services to help you as you launch and grow your company. we are here to help. Contact our Brand Development Team at 1-800-852-8900 or e-mail us at Brandings.com.
Brand Name/Company Name: Dogiwash
Premium Domain Name Included: Dogiwash.com
Name Development: The company name and dot-com domain name have been crafted utilizing Brandings.com company naming architecture and company name generator.
Logo Design: Camera-ready logo design artwork included. Free brand logo/identity design changes. Design to be provided in .gif, .pdf, .ai, .eps, .jpeg and .svg file formats.
Preliminary Name Screening: Included
Ownership: Full ownership and control. Dogiwash is available now. Dogiwash.com has been screened, researched and verified.
Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Dogiwash. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.
Marketing Material & Design Services: Put the Brandings® marketing and design team to work for you. Our design professionals are available to create stationery, business cards, promotional material and much more. All work will be custom-tailored for Dogiwash -- we won't be satisfied until each marketing and design element meets your firm-specific positioning objectives.
Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Dogiwash. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.
Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the Dogiwash company name, Brandings.com offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.
Incorporation Services: Streamline your operations, increase access to outside investment and maintain greater overall flexibility by incorporating your business.
Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Dogiwash that meets your business needs.
For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at Brandings.com.
Length of Business Name: Succinct. Short and clear.
Market Value and Potential of Company Name: Strong long term potential, unique, short, versatile application across multiple markets and varied industries.
Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.
TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.
Keywords/Tags: DogiWash Strong Value Proposition, Product Name & Service Name, Cleaning Supplies, DogiWash Potential to Create Measurable Results, Product Name & Service Name, Pet, Animal, Zoo, Brandings®, Dogiwash.com, Pets, Cats, Dogs, Shampoos, Automatic Waterers, Automatic Feeders, Family Life, Pets, Recreation, Pets
Expandability: Domain name has exceptional brand development potential. Excellent global expansion potential.
Visual Design: Easily communicated.
Linguistic Value: Excellent. Brand name contains all ASCII characters; name is in English and does not require use of foreign language pack for non-ASCII language characters.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens. 100% alphanumeric characters make the domain name easier to remember.
(Click here to learn more about all your brand package components.)