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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Clarm Brand Name Assessment:

Brand Name: Clarm

Domain Name(s) Included: Clarm.com

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings® in-house name development team. Company name is a captivating brand name with a solid universal appeal.

General Audience Appeal and Use Potential of Company Name: General Health, Games, Farming & Agriculture, General Business, General Science, General Shopping, General IT.

Developmental Value: Very Good (Brand has application in industry with very high monetized value and potential.)

Length of Business Name: Excellent (Company name is 5 characters in length. Short company names have significant value.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Unique, evocative, memorable, flexible for use across multiple industries.)

Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)

Visual Design: Excellent

Linguistic Value: Exceptional (This company name is easy-to-read, easy-to spell, is composed of English characters and has a cool cadence.)

Website Included: Yes. Professional WordPress website template included.

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