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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


CitiValue Name Data Profile & Evaluation: offers a wide range of company naming, domain name acquisition and other services to get your new venture started right. The price listed includes the premium domain name, logo design and brand logo/identity redesign, preliminary name screening, and initial business webpage.

Check-out Brandings® business planning, company name trademark screening, domain name and company support services available to help your new business succeed. Whatever your new venture needs … we’re here to help. Call us at 1-702-803-6111 or e-mail us at


Brand Name/Company Name: CitiValue

Premium Domain Name Included:

Name Development: The quality business name and .com domain name have been constructed through Brandings® proprietary company naming architecture.

Logo Design Concept & Redesign: Included

Preliminary Name Screening: Included

Ownership: Full ownership and control. CitiValue is available now. has been screened, researched and verified.


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building CitiValue. Whether you’re looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we’ll help you hit your target.

Marketing Material & Design Services: Put the Brandings® design team to work for you. We will create custom brochures, business cards, promotional material and more. We’ll redesign the initial design concept/logo for CitiValue until it meets your specific positioning objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name CitiValue. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Market Research & Testing: Based on your requirements, we’ll conduct quantitative and qualitative research for the brand CitiValue company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for CitiValue that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at


Name Length: Succinct. Short and clear.

Market Value and Potential of Company Name: Unique, evocative, search engine friendly, memorable, flexible for use across multiple industries.

TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: CitiValue Available Company Name For Sale, premium domain name, CitiValue Logo, Design

Expandability: Excellent global application.

Visual Design: Clear and adaptable.

Linguistic Value: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

(Click here to learn more about all your brand package components.)


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