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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Ready-to-Use Brand Logo & Identity Included

(Want to change the logo? Our graphics pros will redesign it – for free!)


Cellings Brand Name Evaluation:

A cool company name, a great dot-com domain name and a memorable logo are the foundation of a winning start-up. The price listed includes a premium dot-com domain name, logo design, preliminary name screening and initial website. offers additional small business services to help you launch and grow your new company. Call us at 1-702-803-6111 or e-mail us at


Brand Name/Company Name: Cellings

Premium Domain Name Included:

Name Development: This premium company name and dot-com domain name have been developed by etymology and naming team utilizing proprietary company naming architecture and company name generator.

Logo Design: Business logo design included. Free logo design modification.

Preliminary Name Screening: Included

Starter Webpage/Business (if desired): Starter Webpage Included


Strategic Planning Services: Take advantage of Brandings® consulting services to aid in building Cellings. Whether you are looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we will help you hit your target.

Marketing Material & Design Services: Our marketing and development team can help you create a clear corporate identity and powerful brand experience that your audience will remember. All work will be custom-tailored for Cellings and engineered to meet your firm-specific goals and objectives.

Global Trademark Screening: Our research team will undertake advanced screening on key elements for use of the name Cellings. The trademark search will include US trademark databases, global trademark databases, industrial databases, domain name databases, pharma in-use databases, state trademark databases and trade name databases.

Custom Company Naming Should you need to develop a name for additional business units or brand extension activities to fully leverage the potential of the Cellings company name, offers custom company name development services. To learn more about our custom-made business naming plans click here: Company Naming.

Web Design & Hosting Services: Our design professionals will work with you to create an interactive on-line experience for Cellings that meets your business needs.

For a custom quote on these additional services call or e-mail our Brandings® Brand Development Staff today. Call 1-800-852-8900 or e-mail us at .

Brand Name Evaluation:

Business Name Length: Short and powerful.

Market Value and Potential of Company Name: Strong potential to build brand awareness, well positioned for change and growth, communicates differentiation, supports an evolving marketing strategy

Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.

TLD (Top Level Domain) Value: Exceptional. dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.

Keywords/Tags: Cellings Coherent Business Name, Military & Political Name, Government, Cellings Voice That Stands Apart, Product Name & Service Name, Home Accessories, Brandings®,, Gardening, Outdoor Decor, Garden Tools, Home Appliances, Cookware, Pest Control, Home, Home Improvement, Home, Home Improvement

Expandability: Highly expandable.

Visual Design: Easily communicated.

Linguistic Value: Excellent.

Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphabetic characters.

(Click here to learn more about all your brand package components.)


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