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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Finding a name for your business is as easy as clicking on the categories above.

Be sure to search more than just one category because you may just find the perfect name for your business in a category you may never have thought of. You will find great names that are perfect for your business in multiple categories.

We have developed thousands of premium advertising company names, names for business consultants, names for a consulting company. The Brandings Naming Team has also created, employment agency names, names for a human resource business, both names for an insurance business, insurance company names, marketing & sales business names, names for a office supply company, even names for a pen company.

The Brandings Team has even developed names for a office support business, payroll services business names, retirement related business names and collection agency names... and many more!

We always say short names are better, so be sure to check out our 5 Letter Company Names and 6 Letter Business Names.

You might also be interested in names that convey feeling or emotion. Click on these links to find names for a Luxury related Business, names that Convey Value & Savings, and names that Sound Fast.

We have got hundreds of categories and thousands of great names. Have fun exploring!