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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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BudgetPrep Brand Name Assessment:

Brand Name: BudgetPrep
Domain Name:
Logo Design: Price Includes BudgetPrep Logo
Length of Company Name: Few characters in name; increased market value.
Market Value and Potential of Company Name: Strong long term potential, unique, short, versatile application across multiple markets and varied industries.
Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.
TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.
Keywords/Tags: BudgetPrep Versatile, Profession & Industry Name, Banking & Finance, BudgetPrep Application Potential in Growth Industries, Profession & Industry Name, Consultants, Brandings®,, Banking, Investing, Investors Business Daily, Money Market, Bankers Box, Bankers, Financial, Accounting, Business, Accounting
Expandability: Significant growth potential.
Visual Design: Unique and adaptable.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.

(Click here to learn more about all your brand package components.)


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