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Our experts share insights on naming, branding and starting a new venture.
Trap: Picking a Name That's Not Your #1 Choice.
If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.
Tip: Don't Be Different, Be Outstanding.
Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.
Trap: Don't Use Hyphens or Dashes in Your Domain Name.
If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!
Tip: Harmonize Your Company Name With Your Strategic Objectives.
Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.
Check back regularly for new start-up tips and traps to be avoided.
Quality Company Names, Premium Domain Names, Free Product Logos and Company LogosBrand Name: BrokeDaddy Domain Name(s) Included: BrokeDaddy.com
Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings® in-house name development team. Company name is the powerful combination of two words Broke and Daddy.
General Audience Appeal and Use Potential of Company Name: Adult, Publication/Forums, Men, Home Improve, Home Improve.
Developmental Value: Very Good (Brand has application in industry with very high monetized value and potential.)
Length of Business Name: Very Good (Company name is 10 characters in length. Short company names have significant value.)
TLD (Top Level Domain) Value: Excellent (.com TLD, highest market value)
Market Value and Potential of Company Name: Excellent (Unique, positive appeal, good recall value, simple.)
Expandability: Good (Expandable to allow for within industry expansion.)
Visual Design: Excellent
Linguistic Value: Exceptional (This company name is easy-to-read, easy-to spell, is composed of English characters and has a cool cadence.
Alphabetic/Non-Alphabetic Characters: Excellent (Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.)
Incorporated/Trademark Registration: Common-Law trademark rights (TM) transfer included. (Incorporation and trademark registration services available for additional fee. Learn more: Trademark Screening & Registration Service)
Active Website: Yes.
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