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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings at 1-800-852-8900
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Brand Genesis - Name Visual

With the Brand Genesis package we'll develop both a brand name and logo for your company or product. Our naming team will work to develop custom names well suited to your specific operation, based on the information you provide on a detailed questionnaire. After you have had a chance to review the first set of names, we will ask that you provide us with feedback on the names that you liked – and the names that you did not like. We will reconvene the naming team and incorporate the new information that you provided. We will develop an additional set s of unique, custom names until we have identified the perfect fit for your company.

After you have decided on your brand name, we'll put our graphics team to work to develop a perfect brand logo and identity. 

$2,795


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