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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Boxay Brand Name Evaluation:

Brand Name: Boxay
Domain Name:
Logo Design: Price Includes Boxay Logo
Name Length: Excellent. Tight and focused.
Commercial Brand Value: High market demand potential, clear imagery, solid appeal, excellent recall value, simple, powerful global application.
Keywords/Tags: Boxay Domain Name For Sale, 5 Letter Developed Name, Boxay Highly Sustainable, Electronics, Boxay Excellent Recall Value, General IT, Boxay Clear Imagery, Hardware, Boxay Global Application, IT Service, Boxay Developed Company Name, Software, Boxay Excellent Line Extension Value, Tech Start-Up Names, Boxay Highly Memorable, Web & On-Line Based, Boxdy Catchy Business Name, 5 Letter Developed Name, Brandings®,, Pharmacy, Pills, Health Aids, Nutritional Supplements, Vitamins, Nutrition Anti Aging, Business, Pharmaceuticals, Business, Biotechnology and Pharmaceuticals
Expandability: Significant global application.
Visual Design: Evocative and unique.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

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