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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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BlueberrySky Brand Name Assessment:

Brand Name: BlueberrySky
Domain Name:
Logo Design: Price Includes BlueberrySky Logo
Name Length: Succinct. Short and clear.
Commercial Brand Value: Strong potential to build brand awareness, communicates uniqueness, solid growth potential.
Keywords/Tags: BlueberrySky Highly Authentic, Food & Drink Name, Cooking & Baking, BlueberrySky Strong Value Proposition, Food & Drink Name, Food Products, BlueberrySky Potential to Create Measurable Results, Food & Drink Name, General Food, BlueberrySky Potential to Build Brand Awareness, Name of Colors & Shapes, BlueberrySky Well Positioned for Growth and Change, Profession & Industry Name, Farming & Agriculture, BlueberrySky Communicated Differentiation, Travel Related Company Name, General Travel, BlueberrySky Supports an Evolving Marketing Strategy, Whimsical & Fun Brand Name, Brandings®,, Food, Food and Drink, Spirits and Beers, Wine, Coffee, Seafood, Family Life, Food and Drink, Business, Food and Related Products
Expandability: Positioned for expansion.
Visual Design: Unique.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphanumeric characters are more desirable and have greater market value.

(Click here to learn more about all your brand package components.)


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