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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Get started looking for that BioTech business or even that BioTech Product right now by simply clicking on a subcategory above, the one that best fit is your business. Please be sure to check a few different categories outside the best fit, as you may just find the best name in a category you may not have thought about before.

Now, be sure to check out some other experiential names for a business as we will. Brandings has developed thousands of premium names which may not be what you thought of but may work out perfectly for you, check out some of these as we will: 5 letter biotech names and 6 letter bio tech names, biotech names and research company names, and great invented science names. Brandings has developed name for a chemical business, even the best nuclear power company names you are going to find.

These names are short, unique and memorable. You can find this type of name in our Creative, Created Business Names category. You should also consider Catchy Company Names, Cool Company Names, Creative Business Names, Unique Company Names and consider the length of your business name. Check out these short and powerful 5 Letter Company Names and 6 Letter Business Names.

You might also be interested in names that convey feeling or emotion. Click on these links to find names that are Light & Bright and even names that Sound Fast.

We have hundreds of categories and thousands of great names. Have fun exploring and don't limit your business name, get exploring.