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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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To get started, just click on one of the Art, Design or Photography Business Name categories above that best fit is your business but, be sure to check out more than just one category. You may find great names that are perfect for your business in more than one category.

You should consider an "invented" name like Google, Twitter, Diply, and Instagram. These names are short, unique and memorable. Check-out some of these other categories: Invented Business Names, Catchy Company Names, Cool Company Names, Creative Business Names, Unique Company Names, 5 Letter Company Names, 6 Letter Business Names.

Business and product names that convey feeling or emotion may work for you as we will. Click on these links to find names for a Luxury Business, names that Convey Value & Savings, names that are Light & Bright and names that Sound Fast.

We have got hundreds of categories and thousands of business names, we know we have the perfect business name for you.