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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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AbleWeek Brand Name Evaluation:

Brand Name: AbleWeek
Domain Name:
Logo Design: Price Includes AbleWeek Logo
Length of Business Name: Few characters in name; increased market value.
Market Value and Potential of Company Name: Clear, excellent line extension value, global appeal, easily communicated.
Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.
TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.
Keywords/Tags: AbleWeek Potential to Create Measurable Results, Lifestyle & Leisure Brand Name, Publications & Blogs, Brandings®,, Health, Over-the-Counter Medicine, Personal Health, Cholesterol Care, Diet Pills, Diabetes Care, Health, Health
Expandability: Significant global application.
Visual Design: Appropriate for brand and industry.
Domain Name Character Composition: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.

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