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company naming tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Picking a Name That's Not Your #1 Choice.

If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don't sacrifice the success of your business on a second-tier company name.

Tip: Don't Be Different, Be Outstanding.

Any company can choose a name that's different. Your goal should be to select an uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don't Use Hyphens or Dashes in Your Domain Name.

If you use a domain name with a hyphen or a dash you're telling the world you couldn't obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status. They’re also incredibly difficult to communicate and you’re quite likely to be sending people to the wrong site, hopefully not your completion. Hyphens only stand as an obstacle between your customers and website!

Tip: Harmonize Your Company Name With Your Strategic Objectives.

Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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A Great Company Starts With a Great Brand Name.

Cool Company Names

It's no secret. The right name can make or break your start-up. To help you succeed, Brandings® has created the largest global marketplace of attention-grabbing cool company names and catchy domain names.

Now you can launch with a brand name that will catapult your firm from startup to formidable player.

Each company name has been carefully screened, tested and comes with a changeable logo design, matching dot-com domain, transfer of "TM" trademark rights, brand identity design palette, ready-to-use website template ... and so much more!

Premium Domains, Free Logos ... and More

We have thousands of company names that will serve as the foundation for a great start-up. With the right name your company will be solidly positioned from day one.

Search for the Right Name

Brandings® makes it easy to find the right name. You can search our online name catalog by the industry you're in (for example "technology") or by an attribute you're looking for (for example "green.") Just click here to begin your search: Start Here

Today's Brand Name Deals

UltiBio

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CareUlta

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Confessings

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Crispics

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Maxry

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Trayyn

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Trolux

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Supportings

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Cool Names for Innovative Start-Ups

At Brandings® we specialize in name development for technology companies, service businesses, professional firms and other growth-driven enterprises. We know what it takes to launch and grow a start-up in a hyper-competitive market. Our name development team works to create names that will position your firm for success in the new millennium.

We stay clear of names that have unusual spellings, dropped vowels, or are difficult to remember. The result is a catalog of the most innovative and distinguished company names available anywhere. You'll have a world-class company name at a discount price.

Fortune 500 corporations have huge-budget naming agencies to help them. Brandings® has leveled the playing field by providing entrepreneurs -- like you -- with big-league branding, at start-up prices.

We'll help you find the perfect name that's fresh, powerful, memorable, and sets your firm above others in your industry. You'll start with a name as good (or better!) than deep-pocket, mega-corporations.

Brand Names That Soar

The right name can mean the difference between a start-up that "soars" and one that "stalls."

You already know it. Choosing a company name is one of the most important decisions you'll make as a business owner. Before your audience ever sees your products or services, they will likely see your name.

Your business name, domain name and logo will need to capture the personality and vision of your company -- in a single word (that's a lot to ask!)

Your choice of company name can make the difference between a start-up that soars and one that never makes it off the ground. Take the time to find the name that's just right for your new company. At Brandings® we make it easy (and affordable). Your "soaring" start-up starts here:

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Featured Category: Real Estate Brand Names

Check out our huge inventory of Real Estate brand names: Click Here > You can also find the top 450 real estate brand names through Brandings® Real Estate Name Generator: Click Here >

Real Estate Classic

Here is a sophisticated and elegant name for your real estate company. Real Estate Classic is a name that has appeal to both residential and commercial realty prospects. The name evokes a sense of confidence, tradition and trust. A great value -- the price includes the dot-com domain name RealEstateClassic.com and a customizable graphic logo. More+

ReadiRealty

If you're looking for a name that tells the world that you're available and on top of the real estate game, then ReadiRealty is a formidable choice. Here's an excellent real estate start-up name that has unlimited branding possibilities. It's easy to spell and pronounce. Best of all it's a name that your real estate audience will easily remember. More+

Intellehomes

Get started with name that tells your audience that you're the smart choice in real estate. IntelleHomes is perfect for a confident real estate firm. The name is not only well suited for a real estate business name, but also construction companies, development firms, architects and other home products and services More+

UltaProperties

UltaProperties is the perfect name for a wide range of home and commercial property related businesses. UltaProperties is a distinctive name that conveys the sense that your firm is the "ultimate." Here's a potent real estate start-up name that would appeal to a wide range of consumers seeking realty, property or construction services. More+

how to name your business

Our naming experts share the 11 factors you need to know when selecting a name for your start-up. Learn what to do and how to avoid the most common naming mistakes. This is a "must-read" before you name your company. Get the full report now -- it's free!

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Value & Your "Brand Voice"

Starting a business today is tough. Real tough. The competitive landscape is intense and customer expectations continue to escalate. You want to start your business with every advantage. The right name can make all the difference. Your name is the foundation of your company brand. An authentic and intriguing name cements your company in the minds of your consumers.

A penetrating company name is what we call your "Brand Voice." Your name is at the very center of your marketing and brand identity and should coherently capture the unique personality of your firm. The right name leverages your advertising by increasing brand recognition -- effectively stretching your marketing dollars.

Brandings has developing the largest global inventory of innovative, stimulating and authentic company names. We skip the fancy-presentations of traditional naming firms to provide our clients with transcendent names that have been screened, tested and available immediately.

We've done our homework on each brand. Brandings® has undertaken the time-consuming first step of identifying, analyzing, developing and screening thousands of brand names.

You'll get an unrivaled company name, matching dot-com domain, custom logo, starter website, brand identity palette, trademark rights ... and so much more.

The Brandings® Start-Up Advantage

Through Brandings® proprietary onomastics and naming architecture systems, we've developed a inventory of the coolest company names ...

  • Authentic & Transcendent - Names that ring true and elevate a firm.
  • Linguistically Evocative - Easy to communicate in a competitive market.
  • Visually Powerful - Free fully changeable brand logo included so you can get started right away.
  • Positioned for Growth - Researched and tested for expandability.
  • Matching Dot-Com Domain Name - With so many obscure domain extensions Dot-Com reigns supreme.
  • Brand Identity Design Palette - To ensure brand congruity at all your strategic touchpoints.
  • Ready-to-Use Website Template - Start your online presence on day one.
  • Screened & Tested - Cleared through global databases and ready to use.
  • (TM) Common Law Trademark - All trademark rights are transferred to you as part of the purchase.
  • Immediately Available - Express transfer so you'll have 100% ownership and control.