Choose the Right Typefont for Your Logo
The typeface (also known as typestyle, font, lettering and logotype) must be consistent with the overall strategy of the firm and be in harmony with other elements of the logo.
A good typeface should be clear and easy to read and should not be so detailed that it cannot be viewed clearly when enlarged or reduced.
You’ll want to consider weight, boldness, italics, height and kern (the space between letters). Other factors include the use of capital letters, lower case letters or a combination of upper and lower case letters.
Think about whether you want a typeface with serifs or without serifs – called san serif (serifs are the small strokes on the end of a letter). Serif fonts tend to be a bit more readable while san serif fonts tend to be a bit cleaner.
Typefont Categories
For ease of use typefonts are grouped into one of five categories: SansSerif, Serif, Italic, Bold and Formal/Casual/Specialty. Find the typefont that best suits your objectives and provide the typefont name to our design team.
Sans Serif Typestyles
Serif Typestyles
Italic Typestyles
Bold Typestyles
Formal, Casual & Specialty Typestyles
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