How to Select a Great Tech Company Name
Creating a name for a technology company is different than developing a name for a non-tech company. Technology names need to convey an important edge, forward-thinking and innovation.
If your venture is in the area of tech software, hardware, IT service, tech support, telecom, electronics, network, cloud computing or other technology area consumers have a heightened set of expectations.
Just take a look at these super-cool, unique, brandable tech names:
In our years of research and experience, we’ve found that both business-to-business consumers and end-user consumers maintain a "presumption of innovation." They simply expect more from you.
The consumer is turning to your company for a solution to a specific want or need – and the consumer expects your product or service to have an "edge" rooted in innovation.
So it is critical that your IT company name conveys the sense of innovation, future, breakthrough, edge, and unique technological competitive advantage.
A great technology company name is rooted in your business mission, goals, objectives and positioning. Your tech name should be powerful, unique & linguistically evocative and should clearly differentiate your technology from your competitors. The name must support your firm-specific positioning objectives.
A strong technology business name (as a rule) should avoid narrow geographic or category references and work to create a long-term, self-sustaining engagement with your target market.
Cool Technology Business Naming
For most tech companies the selection of a name that supports the positioning evoked by the company is advisable, rather than a name that describes what the company does. Consider the selection of a name that evokes positive associations linked to the firm’s product or service outcomes.
Many successful technology names are blended words. Our etymologists research key industry specific words and linguistically combine. Examples of blended tech names include, Anatech (ANAlog TECHnology), Corel (COwpland REsearch Laboratory), eBay (Echo Bay Technology Group), LG (merger of two Korean brands, Lucky and Goldstar), MicroSoft (MICROcomputer SOFTware).
Consider how your tech company name sounds. We love cool sounding IT names. Say it out loud and listen to how it sounds. It should be easy to pronounce and sound comfortable when verbalized. You’ll want to consider the energy and excitement of the company name. It should be powerful, energetic, and roll off your tongue. The best names for a new IT company are clear when vocalized and easy to pronounce.
In most cases, a successful name for a business, product or service is short in length – usually fewer than 11 characters. (Can you think of an IT company name longer than 11 characters?)
The longer the name, the greater the chance for confusion, mix-ups and misspellings. And because all growth-driven firms must have an active on-line web presence, a typo or misspelling in a company name by a customer will send that buyer to another website.
Keep in mind how the name will look when it is communicated in written form. A great tech name should be easy to communicate and easy to spell. You’ll want to consider how the name will look on your letterhead, collateral material, website, advertising elements and on building signage.
Factors to Consider in Selecting a Cool Tech name
In our global tech environment today, English has emerged as the clear language of choice – so your IT business name must be in English. A great tech business name should not contain numbers or hyphens.
Hyphens, numbers and other characters like !@#$^&*()+ pose a unique set of challenges and require careful planning and design to avoid consumer confusion. There are a few isolated cases where hyphens and numbers can be effectively.
The dot.com domain extension is the domain extension of global business. Dot.net, dot.org and country specific extensions are significantly less desirable for a tech company name and should be acquired only as secondary extensions to the dot.com domain.
Your technology company name and the domain name must be identical -- so you’ll only want to select a tech company name with an available dot.com domain extension.
When creating a great tech company name it is important to consider the degree to which a name can be expanded. Your tech name should allow for growth and change in a marketplace and factor in industry changes and innovation.
Check Out These New Brandable Technology Company Names:
Find the Perfect Tech Company Name Now
Finding the perfect cool tech company name has never been easier ...
Check out the Technology & IT Start-up company name category list to the left CATEGORY. Be sure to take a look at the tech subcategories.
5 Letter Tech Names
6 Letter Tech Names
Computer Business Names
Electronics Business Names
General IT Company Names
Hardware Company Names
Information Technology Names
IT Service Business Names
Online Business Names
Programming Related Names
Software Company Names
Tech Start-Up Names
Telecom Business Names
Just select a category or subcategory and browse!
You can also find tech company names that contain a keyword (or partial word) important in your business. Use the Search by Name function -- located at the top of this page. Simply enter any word or word fragment ... then click “GO!”
Whatever your tech naming needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com
Click here to return to Brandings.com main page: How to Name Your Business
We hope this article was useful as your create a name for your technology company. We welcome your comments and suggestions. We are available to help you in your IT company naming activities. Our naming specialists can help you select the right name for your business. A cool tech name is just a call or click away.
Recent Articles & Postings:
How to Protect Your IT Business Name The moment your new business or product name is used in the marketplace, trademark considerations enter into play. Unless you launch a very, very small local shop -- like a corner beauty salon or dry cleaner -- the selection of a great name that you can lawfully use is essential. In this posting our experts will present the essentials of name use and trademark registration Company Name Trademark Issues
Build an Online Store Now you can create an online store in a few simple steps. Fantastic prices and easy instructions will put you in business in a few short hours. eCommerce Solutions
E-Mail Plans If you need a custom e-mail address, check out the plans at Brandings.com. You can get a personal e-mail address like Mary@MarySmith.com for pennies a day. Get an E-Mail Address
How to Name a Company Our experts share details on how to name a company. Find out how you can name your business with great tools at Brandings.com. How to Name a Company
Company Name Suggestions Get suggestions and tips on selecting a winning company name from the naming experts at Brandings.com. Company Name Suggestions
Understanding Technology Domain Names Outlined in this article we’ll demystify domain extensions and take you step-by-step through the essentials of what you need to know. We’ll share the basics of domain extensions and assess the value of acquiring non-dot.com extensions. Domain Names
How to Create Your Own Tech Company Logo Find out how you can create your company logo for free. Our design team will walk you through the key elements of great design and help you create a great logo design. We’ll cover topics including design strategy, form, shape, image, typestyle, color and more. If you’re looking for logo ideas or to create company logos for free, check out this article. Free Logos and Domain Names
Tech Start-Up Business Plan Template In this article our start-up experts walk through the steps in planning and launching a new venture. This report has some significant findings for entrepreneurs. Check out the full report and use this start-up template to help you reach your start-up goals. Business Plan for Start-Ups
|
