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naming-tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Pick a Top 15 Trending Name.

Consider a name that's on-trend. Here are the top 15 company names that have been trending over the past 30 days: Dystro.com, 0b8.com, Fomie.com, Hesitantly.com, Zunti.com, Hefters.com, Justiced.com, Afgeo.com, Pyia.com, Hyalo.com, AgentCore.com, Hubvy.com, Kaxey.com, HelpClient.com and Zundie.com.

Trap: Cut Once. Measure Twice.

Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy.

You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.

Trap: Start-Up Myopia.

Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you're building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn't just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Measurable Start-Up Goals.

If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Make Sure Your Name is Really Available.

A common mistake that entrepreneurs make is choosing a name that they are unable to use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Start Up Questionnaire

10-Point Start-Up Guide

To get your new business started right, our new venture experts have developed a quick 10 question guide and worksheet for entrepreneurs.

1. Do you have the right name for your start-up? [ ] Yes [ ] No

Your name should support your company's unique strategic positioning objectives and create a lasting, self-sustaining engagement with your target market. Find the right name for your start-up. Company Name Search Tips

2. Have you secured the .com domain name? [ ] Yes [ ] No

In business today you must own the .com domain name. Your customers will expect it. All names in Brandings inventory include the .com domain name.Learn More Domains

3. Do you have an active website? [ ] Yes [ ] No

It's a fact of modern commerce. Every company needs an active web presence – even a small mom-and-pop business. Your audience will expect to find your business on the Internet. So you'll need a clean, content-rich and easy-to-navigate website. Website Development

4. Do you have a host for your website? [ ] Yes [ ] No

Every website needs to be hosted on a server. For a simple website, the hosting cost is only a few dollars a month. Ask the Brandings.com team about discount website hosting that fits your needs. Ask the Client Help Team

5. Has the company name been trademark screened? [ ] Yes [ ] No

Be sure you can legally use your name. Brandings trademark services can screen your name selections through national and global databases. Learn About Trademark Issues

6. Have you decided on the legal form of ownership for your business? [ ] Yes [ ] No

It is critical to decide on the right legal structure for your business at the onset of your venture. Options include sole proprietorships, partnerships, corporations, limited liability corporations (LLC). Need help deciding? Ask the Client Help Team

7. Have you created a strong visual brand identity for your start-up? [ ] Yes [ ] No

You need a "public face" for your start-up. Create a robust consumer brand experience by incorporating logotype, tagline, icon, color palette, and other design elements. The Brandings Design Team can help build a visual brand identity that meets your strategic objectives. Custom Logo Design

8. Have you secured all licenses and permits? [ ] Yes [ ] No

Make certain you are in compliance with all local, state and federal regulations and have all the necessary licenses and permits. Brandings can help.Ask Brandings

9. Do you have clear and consistent brand identity? [ ] Yes [ ] No

Your start-up should have a razor-sharp identity that differentiates your company from others in the marketplace. Your brand identity distinguishes your company in the mind of you audience.Learn More About Brand Positioning

10. Do you have a business plan for your start-up? [ ] Yes [ ] No

Successful start-ups begin with a practical, step-by-step guide. Develop a plan for all the functional areas of your start up. We've put together a list of questions to get you started.Business Plan Template

Get Started Now.

To search for the right name for your business click here

Whatever your new business needs, we are here to help. Call Brandings Client Help Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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