Our experts share insights on naming, branding and starting a new venture.
A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names
A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.More Naming Tips & Traps
Check back regularly for new start-up tips and traps to be avoided.
Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name is the powerful combination of two words "Rush" and "Max."
General Audience Appeal and Use Potential of Company Name: Pharmaceuticals, Cleaning, Import/Export, Shipping/Freight.
Company Name Development Value: Very Good (Brand has application in industry with very high monetized value and potential.)
Length of Business Name: Excellent (Company name is 7 characters in length. A short domain name is easier to remember and easier to communicate.)
TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)
Market Value and Potential of Company Name: Excellent (Strong market demand potential, solid appeal, excellent recall value, very meaningful, simple, solid global application.)
Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)
Visual Design: Excellent
Linguistic Value: Excellent (Company name contains all English characters.)
Alphabetic/Non-Alphabetic Characters: Excellent (Domain names with all alphanumeric characters are more desirable and have greater market value.)
Active Website: Yes. Starter website included.