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Our experts share insights on naming, branding and starting a new venture.

Trap: Make Sure Your Name is Really Available

A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Business Name: PriorityShip
Domain Name:
Logo Design: Price Includes PriorityShip Logo
Name Length: Few characters in name; increased market value.
Commercial Brand Value: Well differentiated, solid coherence, unique, competitively well positioned, positive associations.
Keywords/Tags: PriorityShip Strong Long Term Brandability, Name That Sounds "Fast & Urgent,? PriorityShip Clearly Expresses a Competitive Difference, Profession & Industry Name, Import & Export, PriorityShip Solid Marketing Positioning Potential, Profession & Industry Name, Shipping & Freight, PriorityShip Strong Branding Potential, Sports & Recreation Name, Boating, PriorityShip Solid Potential to Increase Recognition, Travel Related Business Name, Cruise, Brandings,, Imports / Exports, Import and Export, Shipping Scale, Shipping Boxes, Movers, Business, Imports/Exports
Expandability: Highly expandable to allow for expansion or industry changes. Excellent global application.
Visual Design: Appropriate for brand and industry.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Domain names with all alphabetic characters are more desirable and have greater market value.