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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Name vs. Brand. Your company name is the centerpiece of the brand you’ll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Be Mindful of Global Translation. If you’re doing business internationally, you’ll want a name that doesn’t have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. “Nova” when translated in Spanish means “will not go.”

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Top » Catalog » Technology & IT Start-up Names » Web/On-Line Company Names » BR534 OrderSelect
[BR534]

COMPANY NAME EVALUATION

Business Name: OrderSelect

Domain Name(s) Included: OrderSelect.com

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name is the powerful combination of two words "Order" and "Select."

General Audience Appeal and Use Potential of Company Name: General Business, General Shopping, General IT, Web/On-Line Based.

Developmental Value: Very Good (Brand has application in industry with very high monetized value and potential.)

Length of Business Name: Very Good (Company name is 11 characters in length. Short company names have significant value.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Unique, competitively well positioned, positive associations, application potential in high growth industries.)

Expandability: Good (Expandable to allow for "within industry" expansion.)

Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.

Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.

Active Website: Yes.



$2,828



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