What is a Naming Architecture Firm?

When big companies and corporations look to name their business or products, they turn to professional naming firms, often called “naming architects.”

Just like an architect that develops plans for a house or building, a naming architect develops a plan for a company or product.

Take a look at some of the recent company names we have "constructed" at Brandings:

A successful naming architect will engineer a company name that is solid, durable, sound, unique and aesthetically appealing – the same what a building architect would engineer a building.

What Naming Company Agencies Provide

Big corporations pay big fees for company naming services – often millions of dollars to identify the right name.  While the expenses are huge, they are usually worth every dollar.  The naming decision is just that important. 

We know that most start-ups don’t have the budget to hire these big-league naming firms.  Start-ups could certainly benefit by hiring one of these elite company naming firms – but start-up budgets rarely permit it.

We’ve found that the fees charged by company naming agencies are out of reach for the vast majority of venture capital funded start-ups.

The Brandings Naming Approach

At Brandings we've turned the naming architecture model upside-down to provide our clients with a cost-effective solution.

We skip the fancy-presentations.  We don’t have any glossy full-color brochures.  And we don’t have big-budget travel expenses.

Brandings has undertaken research -- up-front -- developing thousands of unique, differentiated and available brands. These brands are inventoried in our on-line catalog. Available brands are matched to your firm’s strategic objectives and can be modified to bring design elements in congruence with objectives.

We offer the same high quality naming services of elite naming services – at prices that fit a start-up budget. 

The Brandings approach is value-focused and comprehensive. We provide our clients with outstanding names in a matter of days not months.

Our naming services are a catalyst for your brand success that will provide your start-up with a solid foundation for building your brand identity and long-term brand equity. Take a look at these examples of great names:

Steps in Company Naming

At Brandings we follow the same steps as the elite naming agencies … we’ve just changed the order.

Name Creation. Brandings linguists and etymologists savor succulent, powerful words and have developed algorithms that combine letters in unique ways. In conjunction with our strategy team, our linguistics team creates brilliant names in markets we determine to be high-growth.

Screening. Names are screened to preliminarily check for "ownability.”* We offer additional trademark screening services to identify any name that is a registered trademark or is "confusingly similar" to another brand.

Preliminary Evocation Testing. If a name passes initial screening, it is then tested to determine what feelings or emotions evoked. We want to learn how select consumers feel about the name, the emotion that the name evokes, and confirmation that the name is consistent with organizational objectives. Our research team employs focus groups, surveys, depth interviews, and/or other quantitative and qualitative research methodologies to get a better understanding of each name.

Dot.Com Procurement. After a name has been screened and tested we work to obtain the dot.com domain extension. The dot.com TLD (top level domain) is a requirement of our growth-driven clients. It doesn’t matter if you’re starting a country-focused business or a global company, you must own the dot.com domain name.  And the dot.com domain name must be the same as the company name. We'll work aggressively to obtain the domain name – often at considerable cost.

Preliminary Design. Our strategy and design team professionals work to develop a preliminary design for the name – a key element of brand identity. Experts in marketing, design and consumer psychology our team explores the interaction of color, symbolism, imagery, balance, evocation and other design elements. The team works to create an initial design concept for use in its likely market application. This design is a preliminary concept. Each image bears the (TM) symbol establishing a preliminary claim to the mark.

Starter Website (if desired). After a brand is developed we'll build a starter website – an incubator for the new brand. This starter website establishes an online presence for the brand and begins to build search traffic. The site can be transferred to you in its current configuration for use, at no cost, until you are ready to launch your own website.

Brandings Naming Architecture Consultancy

If a name from our existing inventory is anything less than a perfect match for your venture, we offer a project-based, naming architecture consultancy service – just like the elite naming agencies.

We'll put together a team of strategic planners, etymologists and designers who will work with you to develop and acquire a great name for your new venture.

Check Out These Company Names Developed at Brandings:

Additional Packages & Services:

Brandings offers a range of additional services -- designed to meet every budget. Whatever your start-up needs … we're here to help.

Strategic Planning Services. Brandings consulting services aid start-ups in all strategic planning, functional and operational areas. We'll assemble a strategic planning team that will work with you to gain an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company's competitive advantage. Whether you're looking for long term strategic planning, step-by-step business plan development or corporate repositioning, we'll help you hit your target.

Global Trademark Screening. Our research team will undertake advanced screening on key elements for use of the name. Brandings provides screening through national and international trademark databases.

Design Services. Brandings will work with you to modify the initial design concept/logo until it meets client-specific positioning objectives. The result -- a brand identity expressed clearly, consistently and cohesively to all your stakeholder groups and across all brand touchpoints.

Market Research & Testing. Essential to the initial and ongoing success of a new venture is an obsession with testing and evaluation. Ongoing systematic validation research design programs – both quantitative and qualitative -- are available at Brandings to ensure the firm establishes and achieves strategic and positioning objectives.

Incorporation & Trademark Registration Services. Brandings offers trademark registration services, state incorporation services and other regulatory assistance services to assist start-ups with a sound structural foundation at the beginning of operation.

Get Started Now

1. Search by KEYWORD. Find company names that contain a key word (or partial word) important in your business. Use the KEYWORD SEARCH function -- located at the top of this page. Simply enter any word or word fragment ... then click “GO!”

2. Search CATEGORY. You can also search names by category and subcategory. Check-out the category list in the column to the left. (Note that categories have more specific subcategories.) Just select a category or subcategory and browse!

Whatever your new business needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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