How to Pick a Winning Name for a Company

Here are some tips when picking a name for your company:

Keep it Short and Simple. We can’t say it enough, shorter is better. Virtually every successful business name, product name or service name is short in length – usually fewer than 11 characters. The longer the name, the greater the propensity for confusion or misspelling.

100% Alphabetic Characters. With rare exception, a strong name should only contain letters. SO you'll want to stay away from numbers and hyphens. In very select cases non-alphabetic characters can be used – but require careful design to avoid consumer confusion.

Easy to Read and Write. A great name is easy to spell and easy to vocalize. Ideally there should only be one way to spell a name. The more alternatives there are in the spelling of a name, the more likely a firm is to lose or confuse customers.

Make Sure It’s Integrated. The name should carry the brand and be consistent with the industry. We know instantly that “Bytegen” is an information technology company and “Biozyn” is a biotech company.

Go for Emotion. A strong company name engages the customer. Ideally the name should feel empowering and enlightening.

Consider Expandability. If you’re considering expanding, it’s important not to have a limiting name. A name should be expandable to allow for product extensions and industry changes. Some names keep the option open for significant expansion, while others may be highly specialized and targeted.

Exact-Match Dot.com. In business today your domain name is your company name. You need to own the dot.com domain extension -- and your company name and the domain name must be identical.

How to Find the Perfect Name for Your Company

Acquiring the perfect company name has never been easier. There are two easy ways to search:

1. Search CATEGORY. Search names by category and subcategory. Check-out the category list in the column to the left. You'll see that that company name categories have more specific subcategories. Just select a category or subcategory and browse!

2. Search by NAME. You can also find company names that contain a key word (or partial word) important in your business. Use the NAME SEARCH function -- located at the top of this page. Simply enter any word or word fragment in the keyword bar ... then click “GO!”

Click here to return to Brandings main page: How to Name a Business

Take a Look at These New Company Names Freshly Developed:

Recent Articles & Postings:

How to Name Your Business  Our naming experts share their insights on the name development process and how to create the right name for your business. Get the bottom-line scoop on how to name a business, how to name your company, how to pick the best names for a company, how to select a winning name for your new venture.  How to Name Your Business

Brandings.com Consulting Services  In this article, we’ll review the consulting services offered at Brandings. We’ll explain the Brandings custom naming services, custom logo design services, strategic planning consulting services, research and testing services, web development services, trademark screening services and more.  Branding Consultants

Company Naming Consultancy   There are major naming architecture firms used by large companies in branding or rebranding the company brand or an organization’s products or services. These enterprises charge substantial fees to aid businesses in creating a suitable company name. The work of successful brand development firms, naming architecture firms and brand consultants is deeply rooted in intensive internal and external research. Our start-up experts discuss the advantages and disadvantages of contacting with a naming architecture firm.  Naming Architecture Firm

Company Names, Business Logos & Domain Names   Everyone knows that you need a great foundation when you build a house. And when you build a new business, it is just as critical to begin on a solid base. The decisions that you make at the beginning of your venture will have ramifications throughout the life of your business. Our start-up experts share the inside-scoop on how to build your new business for success.  Company Names, Business Logos and Domain Names

Company Names   Take a look at the powerful company names that have been screened, tested, designed and available for immediate use. Brandings.com on-line catalog provides an easy-to-use search to find the perfect pre-developed name for your start-up.  Company Namess

Free Logos  Check out the thousands of free logos available at Brandings.com. If you would like the logo changed or modified, you can put our graphic design team to work for you. Each brand package includes free "mix-and-match" logo design. You will have a logo as unique as your business. Find the perfect logo design now.  Free Logos

Company Names for Growth-Driven Entrepreneurs  Identifying the good name for a brand new organization is probably the most critical decision a business owner is likely to make. In this posting our experts share their insights on the company naming process and its importance to firms looking to grow and expand.  Good Company Names

The Secret to a Choosing a Great Name  We usually know a great name when we see and hear it. Something about the name just sounds right. In this forum our naming team shares insights on the factors that make a name great. We’ll reveal the rules etymologists follow in the creation of a winning name.  Components of a Great Name

Selecting a "Brandable" Name for Your New Venture  So you’ve done it. You’ve found what you think is the perfect name for your new business. But there is a big difference between finding a great name and finding a great name that is both available and brandable. Entrepreneurs need to ask themselves three questions … Is the business name available? Is the dot.com domain name available? Is the name “brandable”?  Brandable Company Names

How to Find Great Names for Businesses  In this article our naming specialists share the secrets to developing an out-of-this-world business name. Explore the name development process and gain an understanding on acquiring a targeted name for your business.  Names for Businesses

Find the Best Names for Small Business  In this article our naming team will share their experience in creating great names for small business. We’ll discuss what to look for in a great name … and what to avoid. Find the best small business names and premium domain names for a start-up business. If you’re looking for the best small business names we’ll identify the best places to search.  Best Small Business Names

Strong Names for Business  This article identifies the characteristics of a strong business name. We’ll show you what to look for and where to find the best company names.  Strong Names for Business