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naming-tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Make Sure Your Name is Really Available

A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Brand Name Assessment

Business Name: JamVans

Domain Name(s) Included: JamVans.com

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name is the powerful combination of "Jam" and "Vans."

General Audience Appeal and Use Potential of Company Name: Manufacturing, Parts, Automotive, Transportation.

Developmental Value: Very Good (Brand has application in industry with very high monetized value and potential.)

Length of Business Name: Excellent (Company name is 7 characters in length. Short company names have significant value.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Well differentiated, solid coherence, unique, competitively well positioned, positive associations.)

Expandability: Good (Expandable to allow for "within industry" expansion.)

Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.

Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.

Active Website: Yes.


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