The Keys to Selecting the Perfect Business Name

Learn the secret on how to get the right business name and the keys to picking the perfect name for your business. In this posting our naming specialists share 8 keys to the perfect business name.

Take a look at some of the recent business names just added and available immediately:

Key #1: Business Name Availability

With over 50 million businesses started each year, there is a very high likelihood that a name choice is in use somewhere around the world. You must select a name that is unique and is not similar or “confusingly similar” to another name in use.

Key #2: Dot.com Domain Name Availability.

A great business name is of no use unless you can acquire the exact-match dot.com domain. Simply put, growing firms must own the dot.com domain name. While there is value in other domain extensions, the clear Top Level Domain (TLD) extension is dot.com. The company name and the domain name must be identical.

Key #3: Your Business Name Must Be Suitable For Your Marketplace

A company name can be developed for industry specific application or could have broad application to multiple industries. Depending on the strategic goals and objectives of the firm an industry specific name or a broad application name may serve as a good choice for the enterprise

Key #4: A Winning Business Name is Short in Length & Texturally Strong

When choosing a new name for a business, length matters. In most cases, a successful name for a business, product or service is short in length – usually fewer than eleven characters. The longer the name, the greater the propensity for confusion, mix-ups and misspellings. And because all growth-driven firms must have an active on-line web presence, a typo or misspelling in a name by a customer will likely send that buyer to a competitors website. The name selected should roll off the tongue and have a pleasing sound and texture. The best names for a new company are clear when vocalized and easy to pronounce.

Key #5: Your Business Name Must Be Clear and Easy to Spell.

A winning company name is easy to spell. Ideally, the perfect name should have only one spelling option, in short there should be only one way to spell the name. The more alternatives there are in the spelling of a prospective company name, the more likely a firm is to confuse or lose customers. In addition, a perfect name should be in English and contain all ASCII characters.

Key #6: Your Business Name Must Be Matched With a Powerful Logo Design

The elements of visual design include size, typestyle, color, layout and other graphic elements are important when selecting a business name. A winning business name has a visual design that works in harmony with the overall strategy of the firm. Design considerations should be undertaken in conjunction with company name creation.

Key #7: Consider Expandability & Global Considerations

Consider the universality of your business name choice. The best names for a global business should have a universal appeal and be culturally non-offensive. It is also important to consider the degree to which a name can be expanded or is narrow in scope. The name should allow for growth and change in a marketplace and other industry changes. The best names for a company may be secure with the goal of significant expansion while others may be highly specialized and targeted.

Check out some of the recent company names developed by the Brandings that are both brandable and available:

Find the Perfect Business Name Now

Finding a great name for your start-up has never been easier. We’ve got two easy ways to search:

1. Search CATEGORY. Search names by category and subcategory. Check-out the category list in the column to the left. You'll see that that company name categories have more specific subcategories. Just select a category or subcategory and browse!

2. Search by NAME. You can also find company names that contain a key word (or partial word) important in your business. Use the NAME SEARCH function -- located at the top of this page. Simply enter any word or word fragment in the keyword bar ... then click “GO!”

We are here to help you find the perfect name for your business. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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