How to Name Your Business
Our naming experts share their insights on the name development process and provide some useful tips on how to name your business. In this question and answer format, we’ll address the key points on how to pick a winning name for your business.
Your business name is at the very core of your brand identity. A great business name will differentiate you for your competitors and create a powerful connection with your audience.
If you are looking for answers on how to name your business, you will find them here. Check-out these examples of business names ... just created:
How Should I Begin the Business Naming Process?
We advise that you form a small decision making team to help guide the name selection process. The smaller the team, the easier it will be to make decisions. We have been involved in far too many new company naming projects that have been burdened with unwieldy decision teams. You will want input from diverse participants - just not on the decision team.
Who’s Input Should I Solicit in Selecting a Business Name?
Your new business has a variety of stakeholders or claimants whose perspectives and views you’ll want to receive. Consider getting in input on business names from your employees, executives, stockholders, vendors as well as friends and family. Each of these stakeholder groups has a unique perspective on the company. You might want to involve select stakeholders at the onset of the naming process to help guide your initial thinking and help in the creation process. They can also help narrow a list of potential new company names and assist in refining typefont, image, color and other visual elements.
How Can I Search for a Business Name That Would Apply to My Industry?
Take a look at the category list in the column to the left. Many of the categories have subcategories. Click on the category and subcategories that best capture your business. Business names suited to the industry will be displayed. You can get more information on each of these business names by clicking the “details” tab. Make a note of the business names that could work for your application.
How Can I Find a Business Name That Contains a Keyword or Phrase?
Use the NAME SEARCH function -- located at the top of this page. Enter relevant keywords into the search bar. All the available company names that contain the keyword will be displayed. Make a note of the names that could work for your business.
Should I Consider a Made-Up Name?
Yes! A “made-up” name, also called a brandable name, is a name that has been brainstormed, invented or created. You won’t find a brandable domain in the dictionary because it's not a real word.
Some brandable domain names may evoke a positive association to a real word while others are just plain whimsical and fun. Check out the list of short and powerful business names available at Brandings. These can be found in the Browse by Category menu in the left-hand column.
How Do I Make My Final Decision on a Business Name?
Review the names that you’ve located. Consider the strengths and weaknesses of each name. Consider getting input from key stakeholders and involving them in the creative process. You might want to ask them what they like and dislike about each name, what each name makes them feel and to share the first words that come to mind when they hear the company name. Don’t worry if the colors or logo design are not a perfect fit. The logo can be changed later by the Brandings design team at no additional cost.
Can Brandings Help Me Decide?
If you would like to get input from the naming specialists at Brandings, don’t hesitate to contact us at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com
Check out some of the recent business names developed at Brandings:
Get Started Now
Acquiring the prefect business name has never been easier. There are two easy ways to search:
You can search business names by category and subcategory. Check-out the category list in the column to the left. Just select a category or subcategory and browse! You can also locate a business name that contain a key word, phrase or word fragment important in your business. Use the NAME SEARCH function -- located at the top of this page. Simply enter any word or word fragment ... then click “GO!”
Whatever your new business needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com
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