How to Create a Winning Business Name

In this posting our experienced naming specialists share their insights on how to create a great business name. We’ll walk you step-by-step in the name creation process and share insights on how to create a business name and how you can create the perfect business name for your enterprise.

Here are some examples of new business names just created:

10 Step-by-Step to Creating a Business Name

We have identified ten easy steps to follow to create a winning business name. Each step is easy to read and easy to follow.

Step 1: Select a Decision Team

When you start the entire process of choosing a brand new company name, we advise that you form a small decision making team. The smaller the team, the more easy it will be to make decisions. We have been involved in far too many new company naming projects that have been burdened with unwieldy decision teams. You will want input from diverse participants - just not on the decision team.

Step 2: Include Input From Your Key Stakeholders

Your new company has a variety of stakeholders or claimants whose perspectives and views you’ll want to receive. Consider soliciting input on business names from these stakeholders: Employees, Senior Executive Team, Key Stockholders, Board of Directors, Community Leaders, Vendors, Suppliers and other relevant stakeholders.

Each of these stakeholder groups has a unique perspective on the company. You might want to involve select stakeholders at the onset of the naming process to help guide your initial thinking and help in the creation process. They can also help narrow a list of potential new company names and assist in refining typefont, image, color and other visual elements.

Step 3: Create a Keyword List

Step 4: Search for Available Business Names Based on Each Keyword

Use the KEYWORD SEARCH function -- located at the top of this page. Enter each keyword into the search bar. All the available company names that contain the keyword will be displayed. Make a note of the names that could work for your business

Step 5: Determine Your Key Marketplaces

Think about all the industries and marketplaces that represent the activities of your business. Most companies are involved in businesses that span multiple industries. For example, if you provide “medical insurance support,” your business could be in the following industries: Insurance, Health Care, Office Support, Consulting, and Health Care Insurance.

Step 6: Search for Business Names Based on Industry

Take a look at the category list in the column to the left. Many of the categories have subcategories. Click on the category and subcategories that best capture your business. Business names suited to the industry will be displayed. You can get more information on each of these business names by clicking the “details” tab. Make a note of the business names that could work for your application.

Step 7: Consider Evocations

Think about the feelings that you would like your company to evoke. Do you want a name that is “fun,” “happy,” “safe,” or “cold”? Click on these links to find names that evoke an emotion or have a part a particular characteristic and make a note of the names that could work for your new venture:

Bright and Light Sounding Names    Catchy Company Names    Clever Business Names    Cool Company Names    Evocative Company Names    Fast and Urgent Sounding Names    Fresh and Frosty Sounding Names    Fun Business Names    Happy Sounding Names    Names for Luxury Goods & Services    Names that are Fun    Names that Contain a Color    Names that Contain a Shape    Names that end in "ING"    Names that say "Value"    Names that say "Savings"    Names that start with "UN"    Names with 3 and 4 Letters    Names With 5 Letters    Names With 6 Letters    Safe and Secure Sounding Names    Serious Business Names    Short Names    Spiritual Sounding Names    Unique Business Names    Whimsical Names   

Step 8: Consider Brandable Names

Consider an invented company name that is unique and highly brandable. Names like Google, Hulu and Twitter are all wholly invented company names. Click on these links to locate short and highly brandable names and make a note of the names that could work for your business.

3 & 4 Letter Business Names    5 Letter Company Names    6 Letter Company Names    One Word Names    Short Brandable Names   

Step 9: Review Possible Business Name List

Consider getting input from key stakeholders and involving them in the creative process. You might want to ask them what they like and dislike about each name, what each name makes them feel and to share the first words that come to mind when they hear the company name.

Step 10: Make Your Business Name Decision & Purchase

Now it’s time to evaluate all the input and make a decision. If you would like to get input from the naming specialists at Brandings, don’t hesitate to contact us at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

To purchase, simply go to Brandings.com and click the "Buy Now" tab on the brand name or call our Client Services Team at 1-800-852-8900 (Toll Free USA) or +1-310-246-5100 (Worldwide).

Check out some of the recently created company names developed by the Brandings:

Click here to return to Brandings.com main page: How to Name a Business

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