Learn Where to Find Good Business Names
In this article we will share the secrets of company naming and the factors that separate a good company name from a great company name. Our naming experts share their years of experience and research to provide you with the tips and suggestions on what to do and what not to do when naming a new start-up business.
Identifying the right name for a new company is one of the most important decisions you will make as an entrepreneur. NCorporate company naming firms charge huge fees to help companies pick the right name . They are expensive and they are usually worth every dollar. Selection of the right name is just so important.
At Brandings we take naming just as seriously. We develop great names – at a fraction of the cost of mega-corporate naming firms. And best of all when we develop a name, we secure the dot.com domain. Without screening and ownership of the dot.com, the name is essentially unusable.
When we develop names at Brandings we follow a few simple rules ...
What to Look for in a Super-Good Company Name
Keep it Short and Simple – We can’t say it enough, shorter is better. Virtually every successful business name, product name or service name is short in length – usually fewer than 11 characters. The longer the name, the greater the propensity for confusion or misspelling. And because all growth-driven firms must have an active web presence, a typo or misspelling in a name could send customers to a competitor’s site.
Make Sure It’s Integrated– The name should carry the brand and be consistent with the industry. We know instantly that “Bytegen” is an information technology company and “Biozyn” is a biotech company.
Go for Emotion- A great company name engages the customer. Ideally the name should feel empowering and enlightening.
Consider Texture - The name should roll off the tongue and have a pleasing sound and texture. Great names just sound right and are easy to pronounce.
Importance of Visual Design– The visual design and logo design helps create a mental image of the company. The elements of visual design include size, typestyle, color, layout and other graphic elements. When the visual elements come together cohesively a powerful company identity is created.
Consider Expandability– If you’re considering expanding, it’s important not to have a limiting name. International Business Machines Corp. required a name change when the company moved beyond business machines (they adopted IBM). A name should be expandable to allow for product extensions and industry changes. Some names keep the option open for significant expansion, while others may be highly specialized and targeted. While “OnlySinks” is a great name for a sink installer – it is limiting if the firm wants to move to other types of installation.
Remember … You Must Own the Dot.com- Growing firms must own the dot.com domain name. While there is value in other domain extensions, the clear Top Level Domain (TLD) is dot.com. The company name and the domain name must be identical. .
How to Find a Really Good Business Name
You can find thousands of solid, good pre-developed company names in Brandings.com company name database. Just click on this link to search for the perfect name.
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