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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Keep a List of Company Names That Catch Your Eye. Every time you come across a name that catches your attention, write it down. Include names from any marketplace Ė not just your industry. Once youíve compiled your list, look for themes and commonalities. You\'ll want a name that is as cool (or cooler!) than the names on your list.

Trap: Avoid Names With Unusual Spellings. Your website and internet presence need to be considered when naming your company. Difficult or oddly spelled names will increase the probability of a typo or misdirection when prospects look for your company online.

Tip: Pick a Logo That Fits. Your logo design is an important part of your corporate identity. All company names in the Brandings.com catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Trap: Donít Overlook Brandable Names. Some entrepreneurs exclude names that donít have a direct relation to their business or describe the product offerings of their company. A brandable name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Brandable Name

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Top » Catalog » Happy, Fresh, Fast & Safe Names » "Fast & Urgent" Names » BR1092 Expressness
[BR1092]

COMPANY NAME EVALUATION

Business Name: Expressnes

Domain Name(s) Included: Expressness.com

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name is a derivation of "Express."

General Audience Appeal and Use Potential of Company Name: Retail Markets, Shipping/Freight, Home Accessories.

Developmental Value: Very Good (Brand has application in industry with very high monetized value and potential.)

Length of Business Name: Very Good (Company name is 11 characters in length. Short company names have significant value.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Well differentiated, solid coherence, unique, competitively well positioned, positive associations.)

Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)

Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.

Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.

Active Website: Yes.



$1,264



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