Our experts share insights on naming, branding and starting a new venture.
A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names
A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.More Naming Tips & Traps
Check back regularly for new start-up tips and traps to be avoided.
Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name is a derivation of "Express."
General Audience Appeal and Use Potential of Company Name: Retail Markets, Shipping/Freight, Home Accessories.
Developmental Value: Very Good (Brand has application in industry with very high monetized value and potential.)
Length of Business Name: Very Good (Company name is 11 characters in length. Short company names have significant value.)
TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)
Market Value and Potential of Company Name: Excellent (Well differentiated, solid coherence, unique, competitively well positioned, positive associations.)
Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)
Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.
Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.
Active Website: Yes.