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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Name vs. Brand. Your company name is the centerpiece of the brand you’ll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Be Mindful of Global Translation. If you’re doing business internationally, you’ll want a name that doesn’t have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. “Nova” when translated in Spanish means “will not go.”

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Top » Catalog » Technology & IT Start-up Names » Web/On-Line Company Names » BR2667 DirectFacts
[BR2667]

Company Name Evaluation

Company Name: DirectFacts
Domain Name: DirectFacts.com
Logo Design: Price Includes DirectFacts Logo
Length of Company Name: Short and powerful.
Market Value and Potential of Company Name: Clear, excellent line extension value, global appeal, easily communicated.
Cool Factor: Exceptionally cool company name, fresh, memorable, unique and catchy.
TLD (Top Level Domain) Value: Exceptional. The dot-com domain extension has the highest market value; globally recognized TLD; domain extension for business and commerce.
Keywords/Tags: DirectFacts Global Application, Profession & Industry Name, Marketing & Sales, Brandings, DirectFacts.com, Business
Expandability: Highly expandable.
Visual Design: Easily communicated.
Linguistic Value: Excellent.
Alphabetic/Non-Alphabetic Characters: Excellent. Name does not contain numbers or hyphens; significantly higher demand for all alphanumeric characters.



$1,264



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