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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Name vs. Brand. Your company name is the centerpiece of the brand you’ll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Be Mindful of Global Translation. If you’re doing business internationally, you’ll want a name that doesn’t have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. “Nova” when translated in Spanish means “will not go.”

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Top » Catalog » Technology & IT Start-up Names » Tech Start-Up Names » BR621 Cynest
[BR621]

COMPANY NAME EVALUATION

Business Name: Cynest

Domain Name(s) Included: Cynest.com

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name was created for brevity, clarity and global appeal.

General Audience Appeal and Use Potential of Company Name: General Health, General Business, General Science, General Shopping, General IT.

Developmental Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)

Length of Business Name: Excellent (Company name is 6 characters in length. Short company names have significant value.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Unique, competitively well positioned, positive associations, application potential in high growth industries.)

Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)

Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.

Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.

Active Website: Yes.



$1,512



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