Developing the Right Corporate Brand

Corporate brand management is the art and science of creating and maintaining a brand. At Brandings, we define brand success when a firm’s delivery system is aligned with an authentic and differentiated brand promise.

Check out some of the recent company names -- each with a different brand promise:

Before we undertake a branding project we ask our clients the following five questions:

1. What is your firm’s vision?    What is your mission? What are your strategic objectives in both the short run and long run? What are the firm’s core values? What is the firm’s core purpose? What does the future look like for the firm? How do you measure success?

2. How does the firm assess it’s internal and external environment?    What does the firm do well? What are the firm’s shortcomings? What are the external opportunities? What external forces largely out of the control of the organization pose a threat?

3. How is the firm, product or service currently positioned?    How does your firm fit into the marketplace?

4. Where should the firm be positioned?    Why should customers buy from the firm? Who are the firm’s competitors? Who is the ideal target customer? What is the typical consumer buying process for the firm’s goods or services?

5. How will the firm communicate the brand?    What does the firm’s brand architecture look like? What are the brand touchpoints?

Brandings is a leader in corporate identity and development activities. Our brand building services assist in the successful launch, repositioning or ongoing development of a new enterprise, product or service.

We are here to assist you in securing a great name. The right name for your business, product or service is just a call or click away.

Check Our These New Company Names:

Find the Perfect Company Name

Acquiring the prefect business name has never been easier. There are two easy ways to search:

Search by CATEGORY. You can also search names by category and subcategory. Check-out the category list in the column to the left. (Note that categories have more specific subcategories.) Just select a category or subcategory and browse!

Search by KEYWORD. Find names that contain a key word (or partial word) important in your group. Use the SEARCH BY NAME function -- located at the top of this page. Simply enter any word or word fragment ... then click “GO!”

Whatever your new project or team name needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

Click here to return to Brandings.com main page: How to Name a Business

Recent Articles & Postings:

How to Protect Your Business Name The moment your new business or product name is used in the marketplace, trademark considerations enter into play. Unless you launch a very, very small local shop -- like a corner beauty salon or dry cleaner -- the selection of a great name that you can lawfully use is essential. In this posting our experts will present the essentials of name use and trademark registration Read the article...

Understanding Domain Names Outlined in this article we’ll demystify domain extensions and take you step-by-step through the essentials of what you need to know. We’ll share the basics of domain extensions and assess the value of acquiring non-dot.com extensions. The right-most label in a domain name (e.g. the .com in www.brandings.com) is referred to as its "top-level domain" (TLD). TLDs with two letters have been established for over two hundred and forty countries and territories. They are referred to as "country code" TLDs or "ccTLDs." (e.g. www.brandings.us) TLDs with three or more characters are labeled "generic" TLDs, or "gTLDs" (e.g. www.brandings.info). Read the article...

Brand Identity & Design  At its very core “brand identity” is a promise. It’s a promise made from a firm to a customer that certain things will occur. And it is a way that a company communicates characteristics of the products, services and attributes of the very company itself. A great brand name will create a link between the brand “personality” and the firm.  Read the article...

Great Technology Names  The naming architecture approach for technology companies is somewhat unique. Many technology names are developed as a result of blending two or more distinct elements. Examples include, Anatech (ANAlog TECHnology), Corel (COwpland REsearch Laboratory), eBay (Echo Bay Technology Group), LG (merger of two Korean brands, Lucky and Goldstar), MicroSoft (MICROcomputer SOFTware).  Read the article...