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Our experts share insights on naming, branding and starting a new venture.

Tip: Pick a Top 15 Trending Name.

Consider a name that's on-trend. Here are the top 15 company names that have been trending over the past 30 days:,,,,,,,,,,,,, and

Trap: Cut Once. Measure Twice.

Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy.

You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.

Trap: Start-Up Myopia.

Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you're building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn't just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Measurable Start-Up Goals.

If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Make Sure Your Name is Really Available.

A common mistake that entrepreneurs make is choosing a name that they are unable to use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings Customer Service 1-800-852-8900 Blog


Cool Company Names

Cool Business Names

When your business has a cool name you are saying to the world that you are up with the latest technology, trends and styles. If your prospective customers are innovators and early adopters your cool name signals that your firm is the one they should purchase from. In a fiercely competitive marketplace, a cool business name is a major competitive advantage that gives your firm the edge you need to thrive.

What Makes a Business Name Cool?

We usually think of cool names for companies in cool industries like gaming, tech, toys, consumer products, social media, web 2.0 firm, interactive enterprises, collaborative and Gen Y businesses.

But cool isn’t industry specific. In fact, a cool name is red-hot when adopted for use in a traditionally stodgy industry. Just think how the name (below) would stand out in the energy industry. It would be a very strong name that would stand apart from others in the market.

The naming experts at Brandings have studied tens of thousands of company names and product names to determine the underlying factors that make them cool. Here are a few examples of cool business names:

cool company names

The 5 Elements of a Cool Business Name

Our research team has examined the elements that actually make a name "cool." The "coolness" factor of a name can be broken into five key forces. Here are the 5 key factors that separate the cool from the uncool.

1. Cool Business Names are Unique. The business environment is crowded with firms hoping for attention. A cool name stands above the rest. It generates excitement because of its uniqueness.

2. Cool Business Names are Brandable. A cool business name is rarely found in a dictionary. A cool name conveys a core message that a brand can be built around.

3. Cool Business Names are Evocative. Your name should clearly communicate the personality of your firm and how your core competitive advantage. A cool name should elevate your products and services and evoke a positive feeling about your firm.

4. Cool Business Names are Short in Length. With rare exception, a cool name packs a powerful punch in a few letters. A cool name is short in length, all English characters and easy to spell and pronounce.

5. Cool Business Names are Engaging. A cool business name elevates the brand experience with just the right amount of intrigue, fun and whimsy. The name is current, but no so much so that it could become stale or dated.

By selecting the right cool name that sums up the core essence of your products will save your business considerable marketing dollars. In short, a cool name becomes a central tool in your marketing portfolio.

Additional Findings:

99% of Cool Names Have No Numbers of Hyphens Numbers and hyphens can be difficult when crafting a company name. When your customer goes to type your name in a web browser, numbers and hyphens often cause typos and misspellings.

100% of Companies That Have Cool Names Have the Matching .COM Domain Extension The .COM domain extension is the choice for commerce around the globe. WE found, without exception, that every company with a cool name owned the exact-match .COM domain extension.

97% of Cool Names Don't Follow Trends or Fads It was all the rage a few years back to come up with a Web 2.0 company name. These names drop vowels or consonants. A Web 2.0 name for "Price Rival" is The name is may be trendy, but it's nearly impossible to remember. A better choice is This name avoids the trend of dropping vowels. is a stronger name that customers will know how to spell and pronounce. We found that non-fad names are easier to spell, easier to say and most importantly -- easier to remember.

cool name search

It's True -- Most Cool Company Names are .COMs

It’s a fact ... your customers expect your domain name to have the .com TLD extension. There are a few rare outlying exceptions -- like “” (.am is the domain extension for the country of Armenia). If you don't own the .com, you'll be sending a whole lot of your audience to your competitor with the .com. Simply put, if you are engaged in commerce anywhere around the world you must own the .com domain extension.

And your .com domain name must be identical to your company name. If your company name is Avoxx, your domain name must be

Check out these cool domain names:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Each of these cool premium names is available immediately at prices that won't break your budget!

Whatever your business naming needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

examples of a cool name for business

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