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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices youíre your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intelligence or your companyís bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name thatís clever Ė but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name. You donít want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines --,,, -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team. Itís important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While itís great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Cool Company Names
cool company names

Cool Business Names

When your business has a cool name you are saying to the world that you are up with the latest technology, trends and styles. If your prospective customers are innovators and early adopters your cool name signals that your firm is the one they should purchase from. In a fiercely competitive marketplace, a cool business name is a major competitive advantage that gives your firm the edge you need to thrive.

What Makes a Business Name Cool?

We usually think of cool names for companies in cool industries like gaming, tech, toys, consumer products, social media, web 2.0 firm, interactive enterprises, collaborative and Gen Y businesses.

But cool isnít industry specific. In fact, a cool name is red-hot when adopted for use in a traditionally stodgy industry. Just think how the name (below) would stand out in the energy industry. It would be a very strong name that would stand apart from others in the market.

The naming experts at Brandings have studied tens of thousands of company names and product names to determine the underlying factors that make them cool. Here are a few examples of cool business names:

cool company names

The 5 Elements of a Cool Business Name

Our research team has examined the elements that actually make a name "cool." The "coolness" factor of a name can be broken into five key forces. Here are the 5 key factors that separate the cool from the uncool.

1. Cool Business Names are Unique. The business environment is crowded with firms hoping for attention. A cool name stands above the rest. It generates excitement because of its uniqueness.

2. Cool Business Names are Brandable. A cool business name is rarely found in a dictionary. A cool name conveys a core message that a brand can be built around.

3. Cool Business Names are Evocative. Your name should clearly communicate the personality of your firm and how your core competitive advantage. A cool name should elevate your products and services and evoke a positive feeling about your firm.

4. Cool Business Names are Short in Length. With rare exception, a cool name packs a powerful punch in a few letters. A cool name is short in length, all English characters and easy to spell and pronounce.

5. Cool Business Names are Engaging. A cool business name elevates the brand experience with just the right amount of intrigue, fun and whimsy. The name is current, but no so much so that it could become stale or dated.

By selecting the right cool name that sums up the core essence of your products will save your business considerable marketing dollars. In short, a cool name becomes a central tool in your marketing portfolio.

Additional Findings:

99% of Cool Names Have No Numbers of Hyphens Numbers and hyphens can be difficult when crafting a company name. When your customer goes to type your name in a web browser, numbers and hyphens often cause typos and misspellings.

100% of Companies That Have Cool Names Have the Matching .COM Domain Extension The .COM domain extension is the choice for commerce around the globe. WE found, without exception, that every company with a cool name owned the exact-match .COM domain extension.

97% of Cool Names Don't Follow Trends or Fads It was all the rage a few years back to come up with a Web 2.0 company name. These names drop vowels or consonants. A Web 2.0 name for "Price Rival" is The name is may be trendy, but it's nearly impossible to remember. A better choice is This name avoids the trend of dropping vowels. is a stronger name that customers will know how to spell and pronounce. We found that non-fad names are easier to spell, easier to say and most importantly -- easier to remember.

cool name search

It's True -- Most Cool Company Names are .COMs

Itís a fact Ö your customers expect your domain name to have the .com TLD extension. There are a few rare outlying exceptions -- like ďwill.i.amĒ (.am is the domain extension for the country of Armenia). If you don't own the .com, you'll be sending a whole lot of your audience to your competitor with the .com. Simply put, if you are engaged in commerce anywhere around the world you must own the .com domain extension.

And your .com domain name must be identical to your company name. If your company name is Avoxx, your domain name must be

Check out these cool domain names:,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,

Each of these cool premium names is available immediately at prices that won't break your budget!

Whatever your business naming needs, we are here to help. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

examples of a cool name for business

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