Name Search: Enter a short word or partial keyword for best results.
Contact Us
How to Name a Business Why Choose Brandings Company Names Brandings Questions and Answers Contact
Find a Cool Company Name Ready to use company names. How to find the right company name. Naming Newsletter Subscription

Search by Category

Currency: Select your currency:

Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices youíre your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intelligence or your companyís bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name thatís clever Ė but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name. You donít want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines --,,, -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team. Itís important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While itís great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

Contact Brandings Customer Service 1-800-852-8900 Blog
Facebook Link   Twitter Link


Company Naming
Custom Business Naming Services

Custom Company Naming for Your Business has developed the largest global inventory of pre-developed company names complete with dot-com domain and logo design.

But if a name from our ready-to-use inventory doesnít quite fit your needs -- you can put the Brandings company naming team to work for you through our custom company naming services.

Our etymologists, wordsmiths and naming gurus will develop a set of fresh, new, 100% unique company names specifically for your business. We'll send you a short naming questionnaire that serves as the basis of the name development for your project. Your answers on the questionnaire will provide our naming team with direction on the nature and scope of your project.

Fresh Company Names Developed Specifically for Your Start-Up

Within days you'll receive a custom Naming Recommendation Report listing brand new business names all with "exact-match" .com availability. The names we recommend are not in our pre-developed inventory and have never been registered.

Your custom Brand Name Recommendation Report will detail the conceptual framework, methodology, illustrative themes, key messages, input elements, objectives and other foundational factors that guided your project.

We will explain our approach to your project, the tools and methodology that we used in the name devleopment process and our collective thought process in creating names for your business.

It's our goal to be as transparent as possible. This will help you understand why we developed and recommended the set of names for your business.

We offer three custom company naming plans:

Entrepreneur Custom Company Naming Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming
Custom Company Naming
Entrepreneur Custom Company Naming Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming

Quality Company Naming

The naming team adheres to Brandings company naming guidelines to ensure the highest quality. We will focus on developing company names for your new company that are ...

  • Short in Length -- fewer than 11 characters
  • Easy to Spell -- we stay away from unusual spellings
  • Easy to Pronounce -- business names that sound right
  • Unforgettable -- company names that stick in the mind of your customers
  • Unique -- distinctive business names that stand out from your competitors
  • Hyphen-Free -- hyphens will only confuse your audience
  • Evocative -- names that evoke a positive association with your core benefits and competitive advantage
  • Dot-Com Availability -- the dot-com domain extension is the global choice for business.
  • After our naming team completes your naming project, you will have full control and ownership of your domain name. You'll simply register your new domain with the domain registrar of your choice -- like, or (These registrars charge an annual fee of about $10.) And if you have questions during the process, we're here to help. There are no additional fees or charges of any kind from

    Our Company Naming Process

    Sample naming report

    Understanding Your Business

    Your project begins with an understanding of your internal and external environments.

    Your Naming Team

    We explain how we approached your naming project.

    Sample naming report
    Sample naming report

    Strategic Focus

    We'll spell out the input sources, requirements and objectives that guided your project.

    Foundational Messaging & Your Polestar Core

    With your input, we'll craft a core communication message and word set that we feel capture the unique personality of your venture.

    Sample naming report
    Sample naming report

    Conceptual Framework

    We'll share the conceptual frame we employed in developing names for your project.

    Brand Name Recommendations

    You'll get a powerful set of custom-crafted brand names all with the matching dot-com domain.

    Sample naming report
    Sample naming report

    Name Evaluation & Selection

    We'll share our insights on how to select the best name for your venture.

    Synthesizing Your Feedback (Executive & Enterprise packages)

    When you order our Executive or Enterprise Custom Naming packages, we'll get input from you on our process and recommendations.

    Sample naming report
    Sample naming report

    Naming Cluster Report (Executive & Enterprise packages)

    Your naming team will reconvene and develop a refined, fresh set of names clustered around your preferred Polestar Core word choices and evocation preferences.

    Additional Recommendations & Collaboration (Enterprise package)

    For our Enterprise Custom Naming clients, we'll continue with additional rounds of input, collaboration and name development. Our naming team will work with you to refine recommendations until we've found the perfect name for your venture.

    Sample naming report
    Sample naming report

    Preliminary Trademark Screening & Domain Procurement (Enterprise package)

    Our naming team will undertake preliminary trademark screening and domain name procurement.

    Get Started Now

    We have naming solutions for every budget. Select the company naming package that works best for your start-up.

    Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming Entrepreneur Custom Company Naming
    Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming Entrepreneur Custom Company Naming






    Facebook Link   Twitter Link