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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Name vs. Brand. Your company name is the centerpiece of the brand you’ll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Be Mindful of Global Translation. If you’re doing business internationally, you’ll want a name that doesn’t have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. “Nova” when translated in Spanish means “will not go.”

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Company Naming
Custom Business Naming Services

Custom Company Naming for Your Business

Brandings.com has developed the largest global inventory of pre-developed company names complete with dot-com domain and logo design.

But if a name from our ready-to-use inventory doesn’t quite fit your needs -- you can put the Brandings company naming team to work for you through our custom company naming services.

Our etymologists, wordsmiths and naming gurus will develop a set of fresh, new, 100% unique company names specifically for your business. We'll send you a short naming questionnaire that serves as the basis of the name development for your project. Your answers on the questionnaire will provide our naming team with direction on the nature and scope of your project.

Fresh Company Names Developed Specifically for Your Start-Up

Within days you'll receive a custom Naming Recommendation Report listing brand new business names all with "exact-match" .com availability. The names we recommend are not in our pre-developed inventory and have never been registered.

Your custom Brand Name Recommendation Report will detail the conceptual framework, methodology, illustrative themes, key messages, input elements, objectives and other foundational factors that guided your project.

We will explain our approach to your project, the tools and methodology that we used in the name devleopment process and our collective thought process in creating names for your business.

It's our goal to be as transparent as possible. This will help you understand why we developed and recommended the set of names for your business.

We offer three custom company naming plans:

Entrepreneur Custom Company Naming Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming
Custom Company Naming
Entrepreneur Custom Company Naming Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming

Quality Company Naming

The naming team adheres to Brandings company naming guidelines to ensure the highest quality. We will focus on developing company names for your new company that are ...

  • Short in Length -- fewer than 11 characters
  • Easy to Spell -- we stay away from unusual spellings
  • Easy to Pronounce -- business names that sound right
  • Unforgettable -- company names that stick in the mind of your customers
  • Unique -- distinctive business names that stand out from your competitors
  • Hyphen-Free -- hyphens will only confuse your audience
  • Evocative -- names that evoke a positive association with your core benefits and competitive advantage
  • Dot-Com Availability -- the dot-com domain extension is the global choice for business.
  • After our naming team completes your naming project, you will have full control and ownership of your domain name. You'll simply register your new domain with the domain registrar of your choice -- like GoDaddy.com, 1and1.com or NetworkSolutions.com. (These registrars charge an annual fee of about $10.) And if you have questions during the process, we're here to help. There are no additional fees or charges of any kind from Brandings.com.

    Our Company Naming Process

    Sample naming report

    Understanding Your Business

    Your project begins with an understanding of your internal and external environments.

    Your Naming Team

    We explain how we approached your naming project.

    Sample naming report
    Sample naming report

    Strategic Focus

    We'll spell out the input sources, requirements and objectives that guided your project.

    Foundational Messaging & Your Polestar Core

    With your input, we'll craft a core communication message and word set that we feel capture the unique personality of your venture.

    Sample naming report
    Sample naming report

    Conceptual Framework

    We'll share the conceptual frame we employed in developing names for your project.

    Brand Name Recommendations

    You'll get a powerful set of custom-crafted brand names all with the matching dot-com domain.

    Sample naming report
    Sample naming report

    Name Evaluation & Selection

    We'll share our insights on how to select the best name for your venture.

    Synthesizing Your Feedback (Executive & Enterprise packages)

    When you order our Executive or Enterprise Custom Naming packages, we'll get input from you on our process and recommendations.

    Sample naming report
    Sample naming report

    Naming Cluster Report (Executive & Enterprise packages)

    Your naming team will reconvene and develop a refined, fresh set of names clustered around your preferred Polestar Core word choices and evocation preferences.

    Additional Recommendations & Collaboration (Enterprise package)

    For our Enterprise Custom Naming clients, we'll continue with additional rounds of input, collaboration and name development. Our naming team will work with you to refine recommendations until we've found the perfect name for your venture.

    Sample naming report
    Sample naming report

    Preliminary Trademark Screening & Domain Procurement (Enterprise package)

    Our naming team will undertake preliminary trademark screening and domain name procurement.

    Get Started Now

    We have naming solutions for every budget. Select the company naming package that works best for your start-up.

    Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming Entrepreneur Custom Company Naming
    Entrepreneur Custom Company Naming Executive Custom Company Naming Enterprise Custom Company Naming Entrepreneur Custom Company Naming

     

     

     

     

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