Choose the Right Colors for Your Logo
Make sure your logo is utilizing the colors that represent your business’ brand accurately and in a way that doesn’t negatively impact your brand’s perception. There are many, many evocations that our design team considers in color selection, here is a quick rundown on the basics that should help you select the right colors for your business.
Keep in mind that this is just a general overview. There are many exceptions, nuances and subtleties that alter the application. Our discussion pertains primarily to western cultures. Contact our design team to learn the meaning of color for a particular country.
Red
Evocation: energy, strength, love, sex, stimulating, intensity, courage
Industry Application: bold firms, women’s products, intimacy products
Green
Evocation: growth, money, nature, healing
Industry Application: financial services, environmental companies, healthcare firms
Dark Blue
Evocation: stability, power, strength, masculine
Industry Application: banking, financial services, technology firms
Light Blue
Evocation: softness, spiritual, tranquility, clean
Industry Application: spas, religious groups, baby products
Orange
Evocation: heat, vibrancy, stimulating, different
Industry Application: unique companies, standout firms, children’s products
Black
Evocation: luxury, elegance, stability, death
Industry Application: technology, manufacturing, industry, men’s products, good contrasting color
White
Evocation: tranquility, purity, cleanliness
Industry Application: healthcare firms, purity products, good contrasting color
Brown
Evocation: earth, solid, masculine
Industry Application: men’s products, clothing, industry
Pink
Evocation: feminine, soft, different
Industry Application: women’s products, edgy companies
Yellow
Evocation: energy, light, joy, divinity
Industry Application: baby products, women’s products, good contrasting color
Purple
Evocation: creativity, royalty, magic
Industry Application: edgy businesses, women’s products, whimsical firms
Gold
Evocation: wealth, power, quality
Industry Application: luxury goods, status items, prestige groups
Grey
Evocation: steel, future, stability
Industry Application: technology, industrial firms, good contrasting color
Color Models
There are three commonly used color systems RGB, CMYK and HSB:
The RGB color model defines color using Red (R), Green (G) and Blue (B). The RGB color system is used primarily for web and on-line applications.
The CMYK model defines color using Cyan (C), Magenta (M), Yellow (Y) and Black (K). The CMYK model is used primarily for printed matter.
The HSB model defines three basis color properties -- Hue (H), Saturation (S), and Brightness (B).
Brandings Color Chart
We have created a easy-to-use color guide to help you select the right color for your logo typefont. If you are looking for a color not on the chart -- scan the color and send it to our design team as a .pdf attachment. You can also send us the specific RGB, CMYK, HSB, Grayscale, Pantone or Web Safe RGB color specifications.
Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com
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