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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Keep a List of Company Names That Catch Your Eye. Every time you come across a name that catches your attention, write it down. Include names from any marketplace – not just your industry. Once you’ve compiled your list, look for themes and commonalities. You\'ll want a name that is as cool (or cooler!) than the names on your list.

Trap: Avoid Names With Unusual Spellings. Your website and internet presence need to be considered when naming your company. Difficult or oddly spelled names will increase the probability of a typo or misdirection when prospects look for your company online.

Tip: Pick a Logo That Fits. Your logo design is an important part of your corporate identity. All company names in the catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Trap: Don’t Overlook Brandable Names. Some entrepreneurs exclude names that don’t have a direct relation to their business or describe the product offerings of their company. A brandable name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Brandable Name

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Clever Company Names
clever company names

Clever Company Names

If you are in search for a memorable, clever company name that stands out from your competitors, you have come to the right place.

The key to a clever company name is “brandability” that is a company name that is fresh, distinctive, unique and just gets stuck in your craw. has undertaken one of the largest research studies in company naming. From the study, we have identified the key elements of a clever company name.

Clever Company Names

Clever names are usually invented. They are company names that are “made-up,” “brainstormed” or “created.” That makes these company names hightly unique, distinctive and very brandable.

Some clever names take one concept and apply it to another. These business names provide a clever fresh application to a company. The company names are existing words used for products that have no logical relationship to the goods for which the term is used. For example, “apple” used for a technology company.

Many clever names are evocative. These names elicit or draw forth a positive association with the company. Evocative names give us a warm fuzzy feeling about a company. Evocative names are short and meaningful and call up a good feeling.

When considering a clever company name, it is important to keep in mind the strategic objectives of the firm. A clever business name fosters an emotional connection with the customer.

A clever name should look right and sound right. Stay away from unusual or odd spellings. An unusual spelling may sound cute and clever at first, but could really mix up potential customers.

Finally, it’s important to steer clear of company names that try to be too clever. Company names that try too hard can be a turn off.

Find a Clever Company Name

Now finding the perfect clever company name has never been easier.

You can find thousands of pre-developed clever names in company name database. Just click on this link to search for the perfect business name.

Have questions? Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

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