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Our experts share insights on naming, branding and starting a new venture.

Tip: Pick a Top 15 Trending Name. Consider a name that's on-trend. Here are the top 15 company names that have been trending over the past 30 days: Dystro.com, 0b8.com, Fomie.com, Hesitantly.com, Zunti.com, Hefters.com, Justiced.com, Afgeo.com, Pyia.com, Hyalo.com, AgentCore.com, Hubvy.com, Kaxey.com, HelpClient.com and Zundie.com.

Trap: Cut Once. Measure Twice. Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.

Trap: Start-Up Myopia. Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you're building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn't just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Measurable Start-Up Goals. If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Make Sure Your Name is Really Available

A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Clever Company Names
clever company names

Clever Company Names

If you are in search for a memorable, clever company name that stands out from your competitors, you have come to the right place.

The key to a clever company name is “brandability” that is a company name that is fresh, distinctive, unique and just gets stuck in your craw. Brandings.com has undertaken one of the largest research studies in company naming. From the study, we have identified the key elements of a clever company name.

Clever Company Names

Clever names are usually invented. They are company names that are “made-up,” “brainstormed” or “created.” That makes these company names hightly unique, distinctive and very brandable.

Some clever names take one concept and apply it to another. These business names provide a clever fresh application to a company. The company names are existing words used for products that have no logical relationship to the goods for which the term is used. For example, “apple” used for a technology company.

Many clever names are evocative. These names elicit or draw forth a positive association with the company. Evocative names give us a warm fuzzy feeling about a company. Evocative names are short and meaningful and call up a good feeling.

When considering a clever company name, it is important to keep in mind the strategic objectives of the firm. A clever business name fosters an emotional connection with the customer.

A clever name should look right and sound right. Stay away from unusual or odd spellings. An unusual spelling may sound cute and clever at first, but could really mix up potential customers.

Finally, it’s important to steer clear of company names that try to be too clever. Company names that try too hard can be a turn off.

Find a Clever Company Name

Now finding the perfect clever company name has never been easier.

You can find thousands of pre-developed clever names in Brandings.com company name database. Just click on this link to search for the perfect business name.

Have questions? Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com

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