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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices you’re your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intelligence or your company’s bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name that’s clever – but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name. You don’t want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines --,,, -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team. It’s important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While it’s great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Clever Company Names
clever company names

Clever Company Names

If you are in search for a memorable, clever company name that stands out from your competitors, you have come to the right place.

The key to a clever company name is “brandability” that is a company name that is fresh, distinctive, unique and just gets stuck in your craw. has undertaken one of the largest research studies in company naming. From the study, we have identified the key elements of a clever company name.

Clever Company Names

Clever names are usually invented. They are company names that are “made-up,” “brainstormed” or “created.” That makes these company names hightly unique, distinctive and very brandable.

Some clever names take one concept and apply it to another. These business names provide a clever fresh application to a company. The company names are existing words used for products that have no logical relationship to the goods for which the term is used. For example, “apple” used for a technology company.

Many clever names are evocative. These names elicit or draw forth a positive association with the company. Evocative names give us a warm fuzzy feeling about a company. Evocative names are short and meaningful and call up a good feeling.

When considering a clever company name, it is important to keep in mind the strategic objectives of the firm. A clever business name fosters an emotional connection with the customer.

A clever name should look right and sound right. Stay away from unusual or odd spellings. An unusual spelling may sound cute and clever at first, but could really mix up potential customers.

Finally, it’s important to steer clear of company names that try to be too clever. Company names that try too hard can be a turn off.

Find a Clever Company Name

Now finding the perfect clever company name has never been easier.

You can find thousands of pre-developed clever names in company name database. Just click on this link to search for the perfect business name.

Have questions? Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

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clever business names

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