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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices you’re your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intelligence or your company’s bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name that’s clever – but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Tip: Check the History of Your Domain Name. You don’t want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines --,,, -- to learn of any negative history.

Trap: Avoid Including Too Many Members on Your Name Decision Team. It’s important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While it’s great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Catchy and Engaging Business Names
catchy business names

Catchy Company Names

The old saying that "you don't get a second chance to make a first impression” is a rock-solid truth when it comes to starting a new business. Your audience will make a judgment about your company in a split-second. You want to have a catchy name that strongly represents your new venture.

You may have outstanding product selection, exceptional customer service or a clear technological advantage ... but potential customers may never know about these qualities. They have likely already formed an initial impression of your business based on your business name and company logo alone.

The right impression could make the difference between the success and failure of your start-up. You need to catch the eye of your audience. A catchy name will help a prospective company to remember your name.

What Makes a Name Catchy?

Here are a few basic elements of a catchy name that set them apart from the ordinary. We'll start with the basics here then share the underlying factors later in this article.

  • A catchy name is short, unique and memorable.
  • A catchy domain name must be your company name with “dot-com” added.
  • A catchy logo is crisp, clear and captures the soul of your firm in a mere flash.
  • To give you some examples of "catchy" names, take a look at these names developed by Brandings:

    catchy domain names

    Research Findings on Catchy Company Names

    Brandings has undertaken meta-analysis of successful company names. We've deconstructed names that have stood the test of time and have identified six key underlying factors that make them catchy and memorable.

    Here are some of the findings from our research:

    1. The catchiest company names are short in length. These names have are no hyphens or numbers that can often confuse customers. If a number is used, we found that it is incorporated in a way that makes sense and increases the memorability of the name, for example

    2. Catchy company names are easy to spell. We found the best names don't have bizarre spellings. We also found that catchy names are composed only of English characters.

    3. Each of the most successful catchy business names work to engage and empower the customer. They stand out and create excitement. They are evocative and give the audience a sense of mission of distinction of the company.

    4. 96% of catchy company names has a pleasing texture and sound. When each name was said aloud, the name had a solid cadence and good flow.

    5. The visual designs of each of these catchy names were unique and memorable. Each of the names had a strong graphic image that reinforced the key evocation in the name. They captured attention without hitting in a powerful way.

    6. 100% of the catchy business names avoided puns and plays on words. Each name stood out on its own without trying to be too clever or too cool.

    As we stated earlier, you must be able to acquire the dot-com domain extension for your name choice. In business today, you simply must own the dot-com domain extension. The .com extension is the "gold-standard" in business. Simply put, your audience will expect you to own the dot-com

    Check out some of these randomly generated catchy company names. Each of these names has been developed at Brandings and is available immediately.

    catchy business name generator

    Find the Perfect Catchy & Memorable Business Name Now

    Acquiring the perfect company name that will stick in the mind of your audience has never been easier.

    You can find thousands of pre-developed catchy business names and catchy domain names in company name database. Just click on this link to search for the right name for your business.

    Check out the other articles and resources on our website. And if you have any questions, or just want to bounce some ideas around, give our Brandings Client Service Team a call today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail:

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