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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, youíll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. Thereís a big difference between a cheap domain name and a discounted domain name. Itís nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names Ė all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now thatís a value!

Tip: Name vs. Brand. Your company name is the centerpiece of the brand youíll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Make Sure Your Name is Really Available. A common mistake that entrepreneurs make is choosing a name that they canít use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up. Learn More About Available Names

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Free Business Plan Template for a Start-Up Business
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Business Plan For Start-Ups -- Free Planning Workbook!

Every year millions of entrepreneurs around the globe will start new businesses.

At Brandings.com we have studied the common factors of the firms that succeeded as well as the attributes of the companies that failed.

One of the clearest findings -- successful start-ups began operation with a clear strategy and a focused roadmap for execution. In short, the successful firms had a business plan for their start up. We also found that these start-ups but their plan into place prior to beginning of operation.

When you develop an actionable plan, youíve given consideration to the primary functional areas of the enterprise. It takes time Ö and a good deal of thought. A large number of business owners feel weighed down at the prospect of producing an all-inclusive company plan. Many feel so overwhelmed that they simply donít do it.

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Free Business Plan



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