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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Keep a List of Company Names That Catch Your Eye. Every time you come across a name that catches your attention, write it down. Include names from any marketplace Ė not just your industry. Once youíve compiled your list, look for themes and commonalities. You\'ll want a name that is as cool (or cooler!) than the names on your list.

Trap: Avoid Names With Unusual Spellings. Your website and internet presence need to be considered when naming your company. Difficult or oddly spelled names will increase the probability of a typo or misdirection when prospects look for your company online.

Tip: Pick a Logo That Fits. Your logo design is an important part of your corporate identity. All company names in the Brandings.com catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Trap: Donít Overlook Brandable Names. Some entrepreneurs exclude names that donít have a direct relation to their business or describe the product offerings of their company. A brandable name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Brandable Name

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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