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Cool Company Naming Tips

Our experts share insights on naming, branding and starting a new venture.

Tip: Keep a List of Company Names That Catch Your Eye. Every time you come across a name that catches your attention, write it down. Include names from any marketplace – not just your industry. Once you’ve compiled your list, look for themes and commonalities. You\'ll want a name that is as cool (or cooler!) than the names on your list.

Trap: Avoid Names With Unusual Spellings. Your website and internet presence need to be considered when naming your company. Difficult or oddly spelled names will increase the probability of a typo or misdirection when prospects look for your company online.

Tip: Pick a Logo That Fits. Your logo design is an important part of your corporate identity. All company names in the Brandings.com catalog come with an editable logo design. Our graphics team can change the color, font, image or layout so that your logo design perfectly fits your company personality.

Trap: Don’t Overlook Brandable Names. Some entrepreneurs exclude names that don’t have a direct relation to their business or describe the product offerings of their company. A brandable name transcends description and can evoke a quality that is at the core of your company or convey a feeling that well positions your firm in the mind of your audience. Find a Brandable Name

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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Business Name Ideas
business name ideas

Business Name Ideas, Tips and Traps

When starting a new business, it is all about ideas. You have an interesting concept and now you need a cool name to set you apart from your competitors. To help you succeed you'll need a name as solid as your concept. The right name will aid in the launch of your start-up with the greatest propensity success.

It's All About Ideas

You need a great idea for a company name. You need a powerful idea for your business logo. And you also need ideas for your website and an idea for domain name. This short article may help you come up with business name ideas, logo ideas and product name ideas.

When it comes to effective brand development ideas, look for ...

Name Ideas Linked to Competitive Advantage. Think about generating a name from an element of your firm’s key competitive advantage. Think about a name idea that can be shared consistency across all areas of your business. How a brand is perceived by a target market relative to the competition is vital to product and firm success.

Name Ideas Linked to Buyer Needs. Consider a business name drawn from buyer needs and market forces. Draw ideas from buyer needs and wants and market forces in which your company will compete – specifically, identifying the relevant buyers for the goods or services offered.

Name Ideas Linked to Market Attributes. A great name can also be created from key attributes or characteristics of the industry and marketplace.

Cool Company Naming & Start-Up Tips

At Brandings we have a knack for generating great company name ideas. Our team of naming professionals and start-up experts share their favorite tips in naming and starting your business as well as some common traps you should avoid. Here are some our best ideas to help you launch your start-up:

Tip: Discount Company Names. If you’re on a super-tight budget (like most start-ups) Brandings offers a quality set of company names priced below $500! Click here to find names priced under under $399 and names under $499.

Trap: Ask for Input, Not a Decision. It’s a good idea to get input on your naming choice from your key internal and external stakeholders prior to selecting your company name. Take their comments into account -- but recognize that you’re the final decision maker.

Tip: Consider a Tagline. The right tagline can help reinforce your selling proposition or corporate mission. Unlike your company name, you can change your company tagline as your company evolves and expands.

Trap: Wait to Buy Your Domain Until After Your Launch. Don\’t listen to anyone who tells you that you can always acquire the exact match dot-com domain name after you've started your business. This is a costly mistake. If you can’t secure the name you want with the matching dot-com extension at the beginning of your start-up, you should select another name. A name change at a later date is exponentially more complex (and much more expensive!)

Tip: Your Brand is a Valuable Asset. The brand name that you select may well be the most valuable asset held by your business. Take the time to select a company name that is short, memorable, unique and also retain value in the years to come.

Trap: Harmonize Your Company Name With Your Strategic Objectives. Many start-ups fail to align their name with the key strategic objectives of their firms. A great name communicates a core message in a flash of a second.

Tip: Trending Technology Names. Consider a tech name that has heightened visibility and public interest. The technology company names that have been trending most strongly through the Brandings network during the last 30 days are Exultia.com, Vyact.com, Rysystem.com, Ulinex.com and Aseum.com.

Trap: Picking a Name That’s Not Your #1 Choice. If you select a name that was your 2nd, 3rd, 4th, 5th (or yikes) 6th or lower choice, you are sacrificing something. Keep in mind that your name is the keystone of your start-up. Don’t sacrifice the success of your business on a second-tier company name.

Tip: Don’t Be Different, Be Outstanding. Any company can choose a name that’s different. Your goal should be to select a uber-cool company name that stands head-and-shoulders above your competitors.

Trap: Don’t Use Hyphens or Dashes in Your Domain Name. If you use a domain name with a hyphen or a dash you’re telling the world you couldn’t obtain the non-hyphen domain name. Hyphens and dashes look unprofessional and will compromise your online status.

Tip: Keep an Eye on Your Naming “Signal.” A great name will signal a message to your visitor. The signal could be that you’re a cool company, an innovative firm, a cutting-edge enterprise or a trusted leader in your industry. Look to root elements in a name that signal your core strategic message.

Trap: Be Mindful of Global Translation. If you’re doing business internationally, you’ll want a name that doesn’t have an offensive meaning in another language. The case of the Chevrolet Nova is a classic example of a naming blunder. “Nova” when translated in Spanish means “will not go.”

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

Tip: It Takes Both Science & Art to Create a Cool Name. A successful name choice for your company is a combination of both science and art. Understanding the rules of good name development, targeted testing (both quantitative and qualitative) and a keen eye into the creative side of naming hold promise for crafting a business name that will stand the test of time.

Trap: Stay Clear of Boring. It’s important to select a company name that catches the eye of your audience leaving them with a feeling of “wow!” Your name should be short, catchy and have a cool ring to it. Playing it safe with your name choice will unlikely compel your visitors to remember your company from others in your marketplace.

Tip: Start a Conversation. Your company name is more than just a series of letters, it’s the beginning of a dialog with your audience. You’ll want to select a name that triggers an emotional response and conveys the personality of your start-up that will serve as a foundation for an ongoing conversation.

Trap: Avoid the Siren Call of .NET & .ORG. If you’ve found the perfect name but it’s only available in second-tier domain extensions like dot-net and dot-org, resist the temptation to adopt the name for your new company. Starting a business without the exact-match dot-com domain name will send many of your prospects to the dot-com website, not to yours.

Tip: Name vs. Brand. Your company name is the centerpiece of the brand you’ll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.

Trap: Make Sure Your Name is Really Available. A common mistake that entrepreneurs make is choosing a name that they can’t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up. Learn More About Available Names

Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices you’re your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey innovation, cutting-edge, intellegence or your company’s bold approach to meeting customer needs and wants.

Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name that’s clever – but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.

Trap: Use a Company Name Generator That Creates Available Names. There are a lot of business name generators with algorithms that construct cool company names. Just be sure that the names that are being generated are 100% available and ready-to-use. Some name generators create catchy business names that have already been registered. Don’t waste your time – you only want to generate names that you can actually use. To learn more, click here: Company Name Generator.

Trap: Avoid Including Too Many Members on Your Name Decision Team. It’s important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While it’s great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.

Tip: Check the History of Your Domain Name. You don’t want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines -- Bing.com, Google.com, Ask.com, DuckDuckGo.com -- to learn of any negative history.

Tip: Brandable Names Rock. A “brandable” company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

Trap: Don’t Overpay for a Domain Name. A little bit or research can go a long way to ensuring you get best value for your money. DomainTools.com, DNWire.com and Domaining.com are great resources to find out domain sales history, domain price trends and comparable domain name sales. So search, shop and compare to make sure you're getting the best bargain. (We’re also pretty confident that once you've done your homework, you won’t find a better value than at Brandings.com.)

Trap: Stay Away from “Me Too” Names. Many start-ups often select a name that is similar to others in their industry (we find this particularly true with technology companies). You want a name that captures the core of your business – not your competitors. Resist the temptation to be a “me too” company. Select a name that defines your firm-specific brand. Then you’ll truly stand out.

Tip: Power in a 5-Letter Brandable Company Name. There is tremendous strength in a short, clear and evocative company name. See if a five letter brandable business name could work for your business. These short names pack a powerful punch because they are easy to remember and stick in the mind of your audience. Take a peek at our cool selection of 5-Letter Brandable Names.

Tip: Pick a Top 10 Trending Name. Consider a name that's on-trend. Here are the top 10 company names that have been trending over the past 30 days: Adazo.com, Cobene.com, Dorux.com, Hymp.com KEZQ.com, RedCraft.com, Ubler.com, Ulinex.com, Vadux.com, and Zundie.com.

Tip: Measurable Start-Up Goals. If you can’t measure it, you can’t manage it. You’ll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Cut Once. Measure Twice. Before you launch your new venture you’ll want to make sure that you’re positioned for success. Temper you zeal and take time to structure a “blueprint” for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here’s a great resource to help you plan: Business Plan Template.

Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.

Trap: Start-Up Myopia. Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.

Tip: Make Sure to Pick a Company Name That You Can Legally Use. A great name is worthless if you can’t use it. A name may sound like a perfect fit for your business – but caution -- it could be “trademarked” making it essentially unusable. That’s why Brandings.com screens and checks all the names in our catalog. Learn more about company trademarks.

Trap: Use Caution When Considering a Descriptive Domain Name. A domain name that “describes” what your company does (for example, Houston-Texas-Medical-Supply-Company.com) may sound like a good name choice because it tells folks what it is that you do, but the name lacks the essential qualities for building a long-term sustainable brand. Remember, you’re building a brand that will evoke a reaction in the mind of your audience. Descriptive names usually fall short.

Tip: Seek Expert Naming Help. Put the best minds in the naming world to work for you. Brandings will assemble an internal team of strategic planners, etymologists and designers who will work with you to develop a red-hot name that meets all your positioning objectives. Learn More.

Tip: Make Sure to Pick a Company Name That You Can Legally Use. A great name is worthless if you can’t use it. A name may sound like a perfect fit for your business – but caution -- it could be “trademarked” making it essentially unusable. That’s why Brandings.com screens and checks all the names in our catalog. Learn more about company trademarks.

Trap: Start With Insufficient Capital. A big mistake many start-ups make is securing just enough capital to open their business – not run it. Develop a financial profit and loss projection for the first five years of operation. Calculate your capital requirements using three scenarios – best case, worst case and likely. You don’t want to run short on funds just as your start-up really begins to take flight.

Tip: Set Measurable Start-Up Goals. If you can’t measure it, you can’t manage it. You’ll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.

Trap: Fail to Plan. Before you launch your new venture you’ll want to make sure that you’re positioned for success. Temper you zeal and take time to structure a “blueprint” for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here’s a great resource to help you plan: Business Plan Template.

Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, you’ll want to choose wisely. Look for the characteristics in a name that will stand the test of time.

Trap: Many Cheap Domain Names are Cheap for a Reason. There’s a big difference between a cheap domain name and a discounted domain name. It’s nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names – all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now that’s a value!

Tip: Choosing Your Dot-Com Domain. Facebook owns Facebook.com. Sony owns Sony.com. Apple owns Apple.com. Google owns Google.com. Microsoft owns Microsoft.com. Got it? You need to start your business with a company name that exactly matches your domain name.

Trap: Failing to Ask for Help. There’s a lot that goes into solid business name development. To create a name that’s cool, catchy and really stands out, you need an arsenal of quantitative and qualitative tools. You aren’t alone. Talk with an expert. Give our Client Help Team a call at 1-800-852-8900 or shoot us an e-mail. We’re here to help you find the “perfect-fit” name, domain and logo.

We Make it Easy to Find the Perfect Name

You can find thousands of pre-developed company names in Brandings.com company name database. Just click on this link to search for the perfect name.

We are here to assist you in securing a great name. The right name for your business, product or service is just a call or click away. Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com

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