What is a Company Naming Firm?
There are major naming architecture firms used by large companies in branding or re-branding the company brand or an organization’s products or services.
Most “old school” naming architecture firms perform great work in the brand creation and development process. As with all successful naming, their work is deeply rooted in intensive internal and external research.
With big naming firms come big prices. These firms often charge hundreds of thousands – sometime millions -- of dollars for the creation of a business name or a product name.
Take a look at some of these newly created brandable domain names:
Should You Hire a Brand Consultant or Company Naming Agency?
If you can afford it, “old school” naming architecture firms are usually worth every dollar.
That’s just how important the right company name or product name is for growth-driven organizations. And branding consultants perform a valuable service in guiding firms through the strategic planning, marketing and brand development process.
In addition, brand naming consultants, branding companies, branding consultants or naming architecture consultants are available to provide branding counsel to organizations.
Check out some of the recent company names developed by the Brandings naming consultants:
One of the shortcomings a firm experiences when they hire an big-league naming architecture firm is the length of time it takes to identify, secure and develop a name for their client.
There has simply been an acceleration in the rate of change in the marketplace. When many clients begin a new business or launch a new product they need the right name … and they usually need it immediately.
Professional Naming Services That Fit a Start-Up Budget
Brandings has turned the naming architecture model upside-down to provide our clients with a fast, cost effective method in nomenclature development.
Brandings has undertaken research up-front developing thousands of unique, differentiated and available brands and have listed them in our on-line catalog. Available brands are matched to a firm’s strategic objectives and modified to bring design elements in congruence with objectives.
At Brandings, we skip the fancy-presentations, glossy reports jargon-filled meetings of traditional naming firms. The Brandings approach is value-focused and comprehensive. We provide our clients with outstanding names in a matter of days not months.
Custom Naming Alternatives
If a name from our existing inventory doesn’t work for your venture, we offer a project-based, naming architecture consultancy service. For a fixed fee of $1,995, we’ll put together a team of strategic planners etymologists and designers who will work with you to acquire a great name for your new venture. Here are some of the key elements of our naming architecture consultancy service:
Strategic Understanding. We recognize that a great name emanates from your company’s mission, goals, objectives and positioning -- relative to competitors and external market forces. We’ll work with you to gain an understanding of your current business, current business strategy, vision of the future, business proposition, the benefits your firm provides, and the key elements of your company’s competitive advantage.
Name Creation. We next put our linguists and etymologists to work. They love the alphabet and savor succulent, powerful words. Brandings has developed proprietary naming architecture algorithms that combine letters in unique ways designed to meet your firm specific strategic objectives. Our linguistics team will come up with as a number of naming recommendations. We’ll work together to narrow the list. It is important to keep a number of options open. Too often we identify the perfect name only to find that the dot.com is unavailable or there are trademark issues.
Dot.com Procurement. The final step is the acquisition of the dot.com domain name. The dot.com TLD (top level domain) is far-and-away the global leader. Quite simply, for our clients, a great name is of little use unless they have the dot.com domain. We’ll work aggressively to obtain the domain name. We will advise you of the additional costs of dot.com acquisition.
We’ll work with you to find the perfect brand identity that can be expressed clearly, consistently and cohesively to all your stakeholder groups and across all your brand touchpoints. Let us know if our naming architecture consultancy service is right for you.
Get Started Now
Begin your search for a company name by picking a category that best fits your business in the column to the left. Just select a category or subcategory and browse! You can also find names that contain a keyword or partial word.
Enter a Word or Partial Word Here:
Call Brandings Client Service Team today at 1-800-852-8900 (international callers 1-310-246-5100) or simply click here to contact our office via e-mail: info@brandings.com
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Check Our These New Brandable Company Names:
Recent Articles & Postings:
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