What is Brand Identity?

At its very core “brand identity” is a promise. It’s a promise made from a firm to a customer that certain things will occur. And it is a way that a company communicates characteristics of the products, services and attributes of the very company itself.

A great brand name will create a link between the brand “personality” and the firm. Effective brand identity is at the core of how consumers – and potential consumers – respond to a company. Brand identity is the reason customers chose a firm over its competition and is a central element of differentiation.

Here are some examples of brands with clear brand identities developed by Brandings:

Visual Brand Identity

“Visual brand identity” includes all the elements that can be seen by consumers -- the typefont, tagline, icon, alphabet, color palette, and station architecture. The goal is to create a robust and comprehensive consumer brand experience.

At Brandings we achieve effective visual brand identity for our clients by integrating key visual elements. It is our objective to create a brand identity that distictly defines the purpose of your firm and stands apart from your competition. Our graphic artists work with our strategy team to create a harmonious union of fonts, colors, and graphic elements. The result is the brand logo -- the central element of brand identity –

Think about it this way – others have a perception of us by the way we look, the way we dress, how we act. Similarly, a firm’s brand identity is how others perceive your firm. In short, brand identity is the public face of the company.

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