Business-to-Business Brand Name Selection
The best practice in business-to-business branding and marketing begins with the selection of a great company name. Businesses, like individual consumers, look to companies with a name that evokes confidence and authority.
4 Tips on Selecting a B-2-B Company Name
Tip 1: A great b-to-b company name fosters an emotional connection with the business customer. The name should be short in length - fewer than eleven characters. The name should look right and sound right. Stay away from funky or odd spellings of b-to-b company names. An unusual spelling may sound cute at first, but could really mix up potential customers.
Tip 2: If you’re considering expanding, it’s important not to have a limiting business-to-business name. A company name should be expandable to allow for product extensions and industry changes. Some names keep the option open for significant expansion, while others may be highly specialized and targeted.
Tip 3: With rare exception, a strong b-2-b business name should not contain hyphens. We have found that hyphens will likely confuse your customer and send them to the website without the hyphen. In very select cases non-alphabetic characters can be used – but require careful design to avoid consumer confusion.
Tip 4: A great business-to-business name is of no value if there are trademark infringement issues or you cannot secure the .com domain name. One of the biggest challenges of naming architecture agencies is creating a great name only to find it in use somewhere around the world.
How to Find a Top B-2-B Name
Brandings.com has worked to make your search for the perfect company name easier. Just click here to search for the perfect business name.
You can also find business names that contain a keyword (or partial word) important in your business. Use the NAME SEARCH function -- located at the top of this page. Simply enter a short word or partial word the press the "GO" button. Within seconds you will receive a listing of premium available domain names perfect for your business.
Whatever your new company needs, we are here to help you find a powerful company name at a great price. Call Brandings Client Service Team today at 1-800-852-8900 (Toll Free USA) +1-310-246-5100 (Worldwide) or simply click here to contact our office via e-mail: info@brandings.com
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