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naming-tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Make Sure Your Name is Really Available

A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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How to Find a Great Company Name -- Free Report

The Secret to Finding a Really Great Company -- Free Report!

At Brandings.com we've turned the traditional company name development model upside-down. We skip the fancy-presentations, expensive glossy brochures and months of big-budget meetings that are hallmarks of traditional bloated company name development firms. With your "Brand in a Box" you'll get a premium company name, dot-com domain, logo design and more at rock-bottom prices.

It's true -- world-class companies start with world-class names. Fortune 500 companies have teams of brand professionals to help them develop the perfect identity.

Now Brandings provides start-ups with the branding expertise that levels the playing field with big league corporations. We know how tough it is to start a new business. You want to start with every advantage ... and that all begins with a powerful company name.

The naming experts at Brandings share their insights on how to name a company and what to look for when choosing a new company name.

We'll share the "must-know" factors that make a company name great and will provide a free name evaluation tool that will help you select the perfect name.

How To Name Your Company

11 "Must-Know" Factors in Naming Your Start-Up

Your complete "Brand in a Box" will include ...

1. Company Name Length Matters.

When choosing a new name for a business, length matters. In most cases, a successful name for a business, product or service is short in length – usually fewer than 11 characters.

The longer the name, the greater the propensity for confusion, mix-ups and misspellings. And because all growth-driven firms must have an active on-line web presence, a typo or misspelling in a name by a customer will likely send that buyer to a competitor’s website.

2. Texture of the Name.

The longer the name, the greater the propensity for confusion, mix-ups and misspellings. And because all growth-driven firms must have an active on-line web presence, a typo or misspelling in a name by a customer will likely send that buyer to a competitor’s website.

The best names for a new company are clear when vocalized and easy to pronounce.

3. Spelling of the Company Name.

The longer the name, the greater the propensity for confusion, mix-ups and misspellings. And because all growth-driven firms must have an active on-line web presence, a typo or misspelling in a name by a customer will likely send that buyer to a competitor’s website.

For example, consider the pharmaceutical company name Pfizer. While the name is short in length, it is somewhat complicated to spell. The more alternatives there are in the spelling of a prospective company name, the more likely a firm is to confuse or lose customers.

4. Visual Logo Design.

The elements of visual design include size, typestyle, color, layout and other graphic elements.

A good company name has a visual design that is congruent with the overall strategy of the firm. Design considerations should be undertaken in conjunction with company name creation.

5. Linguistic Value.

The longer the name, the greater the propensity for confusion, mix-ups and misspellings. And because all growth-driven firms must have an active on-line web presence, a typo or misspelling in a name by a customer will likely send that buyer to a competitor’s website.

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

6. Alphabetic Characters.

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

Hyphens and other characters like !@#$%^&*()+{} pose challenges and require careful design to avoid consumer confusion.

7. Market Suitability.

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

Depending on the strategic goals and objectives of the firm an industry specific name or a broad application name may serve as a good choice for the enterprise.

8. Global Considerations.

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

9. Dot-Com Domain Name Procurement.

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

10. Usage issues and Name Availability.

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

With over 50 million businesses started each year, there is a very high likelihood that a name choice is in use somewhere around the world. At Brandings, all names have been “prescreened” and are available immediately.

11. Growth Potential and Expandability

The dot-com domain extension also emerged as the domain extension of global business. The best names for a company therefore should be in English and contain all ASCII characters.

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How To Name Your Company