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naming-tips

Our experts share insights on naming, branding and starting a new venture.

Trap: Make Sure Your Name is Really Available

A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names

Tip: Brandable Names Rock.

A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.

More Naming Tips & Traps

Check back regularly for new start-up tips and traps to be avoided.

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COMPANY NAME EVALUATION

Business Name: Xyntex

Domain Name(s) Included: Xyntex.com

Company Name Etymology, Origin & Evocation: Company name created and acquired by Brandings in-house name development team. Company name was created for brevity, clarity and global appeal.

General Audience Appeal and Use Potential of Company Name: Pharmaceuticals, General Business, General IT, Web/On-Line Based.

Company Name Development Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)

Length of Business Name: Excellent (Company name is 6 characters in length. A short domain name is easier to remember and easier to communicate.)

TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)

Market Value and Potential of Company Name: Excellent (Well differentiated, solid coherence, unique, competitively well positioned, positive associations.)

Expandability: Excellent (Highly expandable to allow for expansion or industry changes. Excellent global application.)

Visual Design: Excellent

Linguistic Value: Excellent (Company name contains all English characters.)

Alphabetic/Non-Alphabetic Characters: Excellent (Domain names with all alphanumeric characters are more desirable and have greater market value.)

Active Website: Yes. Starter website included.


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