Our experts share insights on naming, branding and starting a new venture.
Consider a name that's on-trend. Here are the top 15 company names that have been trending over the past 30 days: Dystro.com, 0b8.com, Fomie.com, Hesitantly.com, Zunti.com, Hefters.com, Justiced.com, Afgeo.com, Pyia.com, Hyalo.com, AgentCore.com, Hubvy.com, Kaxey.com, HelpClient.com and Zundie.com.
Before you launch your new venture you'll want to make sure that you're positioned for success. Temper you zeal and take time to structure a “blueprint" for your new company. The time you spend planning at the very beginning of your start-up could well mean the difference between success and failure. Here's a great resource to help you plan: Business Plan Template.
You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.
Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that's just "ok." Remember that you're building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn't just meet your positioning objectives for today, but should keep growth options open in the future.
If you can't measure it, you can't manage it. You'll want to have clearly defined goals for every functional area of your start-up. From these goals you can set specific and measurable performance objectives.
A common mistake that entrepreneurs make is choosing a name that they are unable to use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names
A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.More Naming Tips & Traps
Check back regularly for new start-up tips and traps to be avoided.
Company Name Etymology, Origin & Evocation: Cynest is a wholly-created, brandable name. It was a goal of the naming team to create a name for real estate professionals, contractors and developers that had a "next gen" feel. The name begins with the prefix "Cy" -- short for "cyber" ging the name a fresh, edgy and current appeal for real estate professionals.
General Audience Appeal and Use Potential of Company Name: Real Estate, Construction, Development, General Health, General Business, General Science, General Shopping, General IT.
Developmental Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)
Length of Business Name: Excellent (Company name is 6 characters in length. Short company names have significant value.)
TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)
Market Value and Potential of Company Name: Excellent (Unique, competitively well positioned, positive associations, application potential in high growth industries.)
Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)
Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.
Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.
Active Website: Yes.