Our experts share insights on naming, branding and starting a new venture.
A common mistake that entrepreneurs make is choosing a name that they can'™t use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up Learn More About Available Names
A "brandable" company name is purely invented and fabricated. While a brandable name is not a dictionary word, if strategically constructed, evokes a powerful emotion that is linked to your brand.More Naming Tips & Traps
Check back regularly for new start-up tips and traps to be avoided.
Company Name Etymology, Origin & Evocation: Cynest is a wholly-created, brandable name. It was a goal of the naming team to create a name for real estate professionals, contractors and developers that had a "next gen" feel. The name begins with the prefix "Cy" -- short for "cyber" ging the name a fresh, edgy and current appeal for real estate professionals.
General Audience Appeal and Use Potential of Company Name: Real Estate, Construction, Development, General Health, General Business, General Science, General Shopping, General IT.
Developmental Value: Excellent (This unique company name can be used in a wide variety of industries and has exceptional growth potential.)
Length of Business Name: Excellent (Company name is 6 characters in length. Short company names have significant value.)
TLD (Top Level Domain) Value: Excellent (dot-com TLD, highest market value)
Market Value and Potential of Company Name: Excellent (Unique, competitively well positioned, positive associations, application potential in high growth industries.)
Expandability: Very Good (Expandable to multiple industries and markets. Solid global application.)
Visual Design: Exceptional. Clean, unique graphic design make the brand easy for your audience to remember.
Linguistic Value: Excellent. The domain name is easy-to-pronounce and easy-to-spell. This makes the company name easier to remember.
Active Website: Yes.