Tip: Consider a Bold Name Choice for Your Tech Company. Good name choices youíre your technology or professional service business encapsulate the vision of your firm in a single word. Look to names that convey
intelligence or your companyís
bold approach to meeting customer needs and wants.
Trap: Avoid Names That Try Too Hard. Puns usually fall short as good company names. You want a name thatís clever Ė but not too clever. There is a fine line between engaging your audience and trying too hard. What you may think is witty may well turn off potential customers.
Tip: Check the History of Your Domain Name. You donít want to build your company on a domain that has been flagged by search engines for abuse, fraud or other unseemly activity. The previous domain history can linger in cyberspace for some time and may affect the search results for your new business. The solution is easy. Just enter the domain name into the top search engines -- Bing.com, Google.com, Ask.com, DuckDuckGo.com -- to learn of any negative history.
Trap: Avoid Including Too Many Members on Your Name Decision Team. Itís important to have a few key individuals on your name selection team to give insight and perspective on your naming options. But a word of caution! While itís great to solicit input from a myriad of stakeholders, resist the temptation to include every stakeholder onto the final decision team. Innovative names are bound to rub some member the wrong way. So with a large decision team, you are likely to end up with a lackluster, boring name choice that offended no one -- but also excited no one.
More Naming Tips & Traps