Tip: A Quality Domain Name is an Investment. Just like stocks, bonds, real estate and precious metals, premium domain names are an investment. As is true with all investments, youíll want to choose wisely. Look for the characteristics in a name that will stand the test of time.
Trap: Many Cheap Domain Names are Cheap for a Reason. Thereís a big difference between a cheap domain name and a discounted domain name. Itís nearly impossible to build a sustainable business around a cheap domain name. The marketplace is flooded with low quality domain names Ė all essentially worthless. Your key to success is to find a high quality domain at a discounted price. Now thatís a value!
Tip: Name vs. Brand. Your company name is the centerpiece of the brand youíll be building. The right name coupled with your logo and other visual elements together with the goods/services you produce, serve to distinguish your company from your competitors.
Trap: Make Sure Your Name is Really Available. A common mistake that entrepreneurs make is choosing a name that they canít use. Trademark issues, corporate registrations, global competition and the finite number of dot-com domain names available make the process more challenging than ever. Be sure that you check availability of your name choice before you launch your start-up. Learn More About Available Names
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