Tip: Trending Names. Consider a trending name. Here are the company names that have been trending most significantly in the last quarter: Perceptively.com, Fluoridates.com, Dupsy.com, Adupt.com, Vogly.com, Apiat.com, EdNet.com, Proctorial.com.

Trap: Stay Away from “Me Too” Names. Many start-ups often select a name that is similar to others in their industry (we find this particularly true with technology companies). You want a name that captures the core of your business – not your competitors. Resist the temptation to be a “me too” company. Select a name that defines your firm-specific brand. Then you’ll truly stand out.

Tip: Power in a 5-Letter Brandable Company Name. There is tremendous strength in a short, clear and evocative company name. See if a five letter brandable business name could work for your business. These short names pack a powerful punch because they are easy to remember and stick in the mind of your audience. Take a peek at our cool selection of 5-Letter Brandable Names.

Trap: Use Caution When Considering a Descriptive Domain Name. A domain name that “describes” what your company does (for example, Houston-Texas-Medical-Supply-Company.com) may sound like a good name choice because it tells folks what it is that you do, but the name lacks the essential qualities for building a long-term sustainable brand. Remember, you’re building a brand that will evoke a reaction in the mind of your audience. Descriptive names usually fall short.

More Naming Tips & Traps