Tip: Choose a Name With Energy. You want a name for your company that clearly defines your brand, that creates interest and importantly, sells your good or services. Keep this in mind when making your final business name selection.
Trap: Start-Up Myopia. Too many entrepreneurs are so just concerned about the launch of their business that they rush to pick a name that\'s just "ok." Remember that you’re building a going concern for long term sustainability. Think 5, 10, even 20 years into the future. Your company name shouldn’t just meet your positioning objectives for today, but should keep growth options open in the future.
Tip: Make Sure to Pick a Company Name That You Can Legally Use. A great name is worthless if you can’t use it. A name may sound like a perfect fit for your business – but caution -- it could be “trademarked” making it essentially unusable. That’s why Brandings.com screens and checks all the names in our catalog. Learn more about company trademarks.
Trap: Use Caution When Considering a Descriptive Domain Name. A domain name that “describes” what your company does (for example, Houston-Texas-Medical-Supply-Company.com) may sound like a good name choice because it tells folks what it is that you do, but the name lacks the essential qualities for building a long-term sustainable brand. Remember, you’re building a brand that will evoke a reaction in the mind of your audience. Descriptive names usually fall short.
More Naming Tips & Traps